Lars Groeger

Lars is an educator, researcher and advisor to industry. He combines his passion for teaching with his expertise in customer engagement, strategic marketing, design-led innovation and business model innovation.

Lars has taught Business Model Innovation, Strategic Marketing Management, Consumer Behaviour and Design Thinking to MBA students and Executives in Sydney and Hong Kong for more than 10 years. From 2019-2020 Lars was appointed acting Chair and Professor in Innovation Management and Entrepreneurship at University of Potsdam. He is also a Design Thinking Coach at the HPI School of Design Thinking, Potsdam, Germany and an Affiliate Professor at RWTH Aachen.

Lars is a frequent speaker at international conferences, business forums and workshops in Australia and Europe. His research explores design thinking capabilities and leadership, business models as complex adaptive systems, the emergence of University Incubators, as well as online and offline Customer Engagement and has been published in leading academic and professional journals.

As a Co-founding Partner at Fisherfolk, a strategy and education consultancy, Lars works with leading global corporations, start-ups and public institutions on topics ranging from co-creating market facing strategy, innovation capability building among senior leaders and their teams as well as mentoring transformation projects.

Lars lives with his wife and two daughters either in Sydney or Berlin.