Lawrence Ang

Associate Professor

20002018
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marketing Social Sciences
VIP Social Sciences
social media Social Sciences
commerce Social Sciences
customer Social Sciences
Product recall Business & Economics
evaluation Social Sciences
Internet Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2012 2015

Research Outputs 2000 2018

Course recommendation as a construct in student evaluations: will students recommend your course?

Ang, L., Breyer, Y. A. & Pitt, J., 2018, In : Studies in Higher Education. 43, 6, p. 944-959 16 p.

Research output: Contribution to journalArticleResearchpeer-review

evaluation
student
Teaching
structural model
Values

How accent and pitch affect persuasiveness in radio advertising

Dubey, M., Farrell, J. & Ang, L., 2018, Advances in advertising research IX: power to consumers. Cauberghe, V., Hudders, L. & Eisend, M. (eds.). Wiesbaden, Germany: Springer, Springer Nature, Vol. 9. p. 117-130 14 p. (European Advertising Academy book series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Integrated marketing communications

Ang, L., 2018, Oxford bibliographies. Communication. Moy, P. (ed.). New York: Oxford University Press

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary/reference bookResearchpeer-review

Single versus multiple measurement of attitudes: a meta-analysis of advertising studies validates the single-item measure approach

Ang, L. & Eisend, M., 1 Jun 2018, In : Journal of Advertising Research. 58, 2, p. 218-227 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Meta-analysis
Multiple use
Effect size
Brand attitude
Data collection

The Creative search for an insight in account planning: An absorptive capacity approach

Parker, J., Ang, L. & Koslow, S., 2018, In : Journal of Advertising. 47, 3, p. 237-254 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
Planning
planning
advertising industry
consumer information