Projects per year
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Improving the Bachelor of Business Administration BBA program by implementing the framework of an ideal generic skill mix.
Ang, L. & Winzar, H.
1/07/14 → 31/12/15
Project: Research
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Understanding the Australian Self Medication Industry: A Foot Print and Field Study
Koslow, S., Ang, L., Winzar, H., Huang, Y., Korkofingas, C. & Tan, L. P.
31/05/13 → 1/10/14
Project: Research
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The influence of the buy-now-pay-later payment mode on consumer spending decisions
Ashby, R., Sharifi, S., Yao, J. & Ang, L., 31 Jan 2025, (E-pub ahead of print) In: Journal of Retailing.Research output: Contribution to journal › Article › peer-review
Open Access -
Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling
Almaiman, K. H., Ang, L. & Winzar, H., 2024, In: European Journal of Marketing. 58, 13, p. 1-29 29 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)90 Downloads (Pure) -
Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation
Tevi, A., Parker, J., Koslow, S. & Ang, L., 31 Oct 2024, (E-pub ahead of print) In: Journal of the Academy of Marketing Science. 22 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation
Schütmaat, S., Kopka, J. F., Ang, L. & Langner, T., 2023, In: Journal of Advertising. 52, 4, p. 578-593 16 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
How does consumer insight support the leap to a creative idea: Inside the creative process - Shifting the advertising appeal from functional to emotional
Parker, J., Koslow, S., Ang, L. & Tevi, A., 1 Mar 2021, In: Journal of Advertising Research. 61, 1, p. 30-43 14 p.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus)
Prizes
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MKTG204 Integrated Marketing Communications
Breyer, Yvonne (Recipient) & Ang, Lawrence (Recipient), 2014
Prize: Teaching award
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Impression management with affective photographs: Evidence from eye-tracking
Andreas Hellmann (Speaker), Simone Domenico Scagnelli (Speaker) & Lawrence Ang (Speaker)
20 Jun 2023Activity: Talk or presentation › Presentation
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Exploring the future of data-centric storytelling and behavioural finance technologies
Andreas Hellmann (Keynote speaker), Lawrence Ang (Keynote speaker) & Suresh Sood (Keynote speaker)
2020Activity: Talk or presentation › Invited talk
Press/Media
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How unbiased is a financial report really?
Andreas Hellmann, Lawrence Ang & Suresh Sood
1/06/20
1 Media contribution
Press/Media: Public Engagement Activities