Lawrence Ang

Associate Professor

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  • 2 Similar Profiles
marketing Social Sciences
VIP Social Sciences
social media Social Sciences
commerce Social Sciences
customer Social Sciences
Product recall Business & Economics
evaluation Social Sciences
Internet Social Sciences

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Projects 2012 2015

Research Outputs 2000 2018

Course recommendation as a construct in student evaluations: will students recommend your course?

Ang, L., Breyer, Y. A. & Pitt, J., 2018, In : Studies in Higher Education. 43, 6, p. 944-959 16 p.

Research output: Contribution to journalArticleResearchpeer-review

structural model

How accent and pitch affect persuasiveness in radio advertising

Dubey, M., Farrell, J. & Ang, L., 2018, Advances in advertising research IX: power to consumers. Cauberghe, V., Hudders, L. & Eisend, M. (eds.). Wiesbaden, Germany: Springer, Springer Nature, Vol. 9. p. 117-130 14 p. (European Advertising Academy book series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Integrated marketing communications

Ang, L., 2018, Oxford bibliographies. Communication. Moy, P. (ed.). New York: Oxford University Press

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary/reference bookResearchpeer-review

Single versus multiple measurement of attitudes: a meta-analysis of advertising studies validates the single-item measure approach

Ang, L. & Eisend, M., 1 Jun 2018, In : Journal of Advertising Research. 58, 2, p. 218-227 10 p.

Research output: Contribution to journalArticleResearchpeer-review

Multiple use
Effect size
Brand attitude
Data collection

The Creative search for an insight in account planning: An absorptive capacity approach

Parker, J., Ang, L. & Koslow, S., 2018, In : Journal of Advertising. 47, 3, p. 237-254 18 p.

Research output: Contribution to journalArticleResearchpeer-review

advertising industry
consumer information