Projects per year
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Improving the Bachelor of Business Administration BBA program by implementing the framework of an ideal generic skill mix.
Ang, L. (Primary Chief Investigator) & Winzar, H. (Chief Investigator)
1/07/14 → 31/12/15
Project: Research
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Understanding the Australian Self Medication Industry: A Foot Print and Field Study
Koslow, S. (Primary Chief Investigator), Ang, L. (Chief Investigator), Winzar, H. (Chief Investigator), Huang, Y. (Chief Investigator), Korkofingas, C. (Chief Investigator) & Tan, L. P. (Chief Investigator)
31/05/13 → 1/10/14
Project: Research
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Creative performance in professional advertising development: the role of ideation templates, consumer insight, and intrinsic motivation
Tevi, A., Parker, J., Koslow, S. & Ang, L., May 2025, In: Journal of the Academy of Marketing Science. 53, 3, p. 854-875 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)13 Downloads (Pure) -
The influence of the buy-now-pay-later payment mode on consumer spending decisions
Ashby, R., Sharifi, S., Yao, J. & Ang, L., Apr 2025, In: Journal of Retailing. 101, 1, p. 103-119 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile414 Downloads (Pure) -
Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling
Almaiman, K. H., Ang, L. & Winzar, H., 2024, In: European Journal of Marketing. 58, 13, p. 1-29 29 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)266 Downloads (Pure) -
Exploring impression management through eye-tracking: A study on the influence of photographs in financial reporting
Hellmann, A., Scagnelli, S. D., Ang, L. & Sood, S., Dec 2024, In: Journal of Behavioral and Experimental Finance. 44, p. 1-10 10 p., 100987.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus)33 Downloads (Pure) -
Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation
Schütmaat, S., Kopka, J. F., Ang, L. & Langner, T., 2023, In: Journal of Advertising. 52, 4, p. 578-593 16 p.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus)
Prizes
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MKTG204 Integrated Marketing Communications
Breyer, Y. (Recipient) & Ang, L. (Recipient), 2014
Prize: Teaching award
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Impression management with affective photographs: Evidence from eye-tracking
Hellmann, A. (Speaker), Scagnelli, S. D. (Speaker) & Ang, L. (Speaker)
20 Jun 2023Activity: Talk or presentation › Presentation
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Exploring the future of data-centric storytelling and behavioural finance technologies
Hellmann, A. (Keynote speaker), Ang, L. (Keynote speaker) & Sood, S. (Keynote speaker)
2020Activity: Talk or presentation › Invited talk
Press/Media
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How unbiased is a financial report really?
Hellmann, A., Ang, L. & Sood, S.
1/06/20
1 Media contribution
Press/Media: Public Engagement Activities