Lay Peng Tan

LayPeng Tan is a researcher and educator in marketing. Prior to joining the academia, LayPeng held senior marketing and management positions in the consumer and industrial goods sectors. Her research interests lie within the broad areas of consumer behaviour and marketing management with a primary focus on green marketing/sustainability and the roles of marketing in encouraging responsible consumption and production. LayPeng co-edited the book “Industry and Higher Education: Case Studies for Sustainable Futures” which offers rich international case studies complete with teaching notes and assessment ideas to help business educators embed sustainability in curriculum. Her research publications have appeared in Journal of Business Ethics, International Journal of Consumer Studies, Marketing Intelligence & Planning, Journal of Marketing Management, Australasian Marketing Journal, Journal of Service Theory and Practice etc. LayPeng is a passionate educator with a strong track record of success in industry and student engagements. She has won multiple teaching awards including Vice Chancellor’s Citation for Outstanding Contributions to Student Learning (2017) and Student-Nominated Learning & Teaching Award (2023).  

Green Marketing 
Consumer Perceptions
Digital Marketing

For a summary :https://lighthouse.mq.edu.au/article/june/would-you-switch-detergents-to-avoid-eco-apocalypse

Teaching Awards

• Teche (2024) Showcasing award-winning teaching: LayPeng Tan

• 2023: Vice-Chancellor's Learning and Teaching Student Nominated Award.
• 2019: Highly Commended Finalist for Vice-Chancellor’s Learning and Teaching Student Nominated Award
• 2019: Macquarie Business School Student Nominated Learning & Teaching Award
• 2017:  Vice Chancellor’s Citation for Outstanding Contributions to Student Learning, Macquarie University
• 2017:  Dean’s Excellence Award for Student Experience, Faculty of Business & Economics, Macquarie University

Fellowship 

• 2018:  Achieved Fellowship of the Higher Education Academy in recognition of attainment against the UK Professional Standards Framework for teaching and learning support in higher education

Teaching Interests

• Digital Marketing
• Marketing Management
• Marketing Communications
• Consumer Behaviour

PhD

• YungChul Kim. "Consumer Forgiveness". July 2019 - Jan 2021. Associate Supervisor.
• Chedia Dhaoui. “Brand image in the era of digitally empowered consumers”. Completed in 2018. Associate Supervisor.
• Nam Nguyen–  " Seek and Ye Shall Switch? The Dynamics of Customer Satisfaction, Knowledge and Confidence in Online Search for Financial Services ". Completed 2016. Associate Supervisor.

 Master

• Tanya Pandit. "Faithful Giving: Exploring the Role of Religiosity on Charitable Giving". Completed 2024. Associate Supervisor.
• Majid Ali. "Place Brand Identification and Travel Intention". Completed 2022. Associate Supervisor.
• Cong Hu (Stefanie). “Fast Fashion and Sustainability: An Investigation of Young Chinese Consumers”. Completed 2017. Sole Supervisor.
• Wei Yao (Master of Research) –Dissertation: "Consumers' Wine Selection and the Influence of Confucianism". Completed in 2014. Associate Supervisor.
• Lawrence Potter (PGCert) – Associate Supervisor. Dissertation: "Motivations of a Social Entrepreneur: Motivational factors that shape the decision on suitable Social Enterprise organisational structures" Completed in 2012.

 Honours

• James Burman, Macquarie University. Project: "Effects of Doping Behaviour on Brand Image in Australian Sport". Completed in 2013. Sole supervisor.
• Kevin Trinh, Macquarie University. Dissertation: "A Study on the Effects of System Quality and the Roles of Web Schema in User Satisfaction Online". Completed in 2012. Sole supervisor.
• Stephanie Hooper, Victoria University of Wellington, New Zealand. Dissertation: "Personality Congruency and Customer-Based Brand Equity in the Context of Personal Computers". Completed in 2011, First Class Honours. Sole supervisor.

Formal Service and Engagement Roles

MQBS: Macquarie Business School formerly known as Faculty of Business & Economics (FBE), Macquarie University;

DOM: Department of Marketing. formerly DOMM: Department of Marketing & Management, Macquarie University

Master of Commerce, Head of Marketing Specialisation (since Jan 2025)

Department Connection Committee: Student Engagement Coordinator (2023-2024)

Initiating, coordinating and supporting the Department of Marketing's strategies in student engagement. Academic lead in organising the 2023 World Vision Student Challenge.

Department Representative for Ethics Committee (2021-2024): Representing Department of Marketing in providing support to MQBS ethics sub-committee.

Corporate Engagement Coordinator, Department of Marketing (2018-2020): Initiating, coordinating and supporting the Department’s industry engagement strategy.

FBE Representative for Online Exclusion Appeals (2014 – 2018): Contributing to Student Governance Services through reviewing and providing thoughtful and timely recommendations on online appeals of show cause / reduction in period of exclusion.

DoMM Representative, Member of FBE Discipline/Hearing Committee, Macquarie University (2013-2016): Implementing and upholding Macquarie University’s Academic Honesty Policy and Procedures; Assisting/Advising DoMM colleagues in students’ disciplinary cases; Inspiring in students the value of integrity as a work and life skill.

FBE First Aider, Macquarie University (2013-2015): Supporting University’s emergency management; Assisting in implementing Work Health & Safety procedures.

DoMM Undergraduate Programme Coordinator (2013-2014): Facilitating the coordination between Faculty and Department in regards to the undergraduate programme delivered by DoMM.

Member of DoMM Learning & Teaching Committee (2011-2012): Supporting DoMM in implementing Learning & Teaching activities and tasks e.g., collating data for MQ Library / Nielsen survey and teaching allocation.

Academic Mentor, FBE First STEP Mentoring (2012): Mentoring three first year students towards a successful start to their University experience.

Professional Membership

• Australia and New Zealand Marketing Academy (ANZMAC)
• Australia Marketing Institute (AMI)
• Fellow, Certified Practising Marketer (FAMI CPM)

2016  Office for Learning and Teaching [CATEGORY 1], 2016-2017 (A$40,000) (SD15-5133 SEED)

“Aligning business education with industry expectations on employability and sustainability”, Co-Investigator,