Leanne Carter

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Leanne Carter

Dr

 https://orcid.org/0000-0002-9031-3494
Calculated based on number of publications stored in Pure and citations from Scopus
20012023

Research activity per year

Personal profile

Biography

A BRIEF PROFILE

 

I am a Senior Lecturer in Marketing the Faculty of Business and Economics at Macquarie University. As an academic for the last 20 years, my teaching is across undergraduate and postgraduate subjects in marketing and management and related subjects. I also supervise honours and PhD students. Over the last five years, I have specialised in the area of Work Integrated Learning (WIL), with a focus on internships, leading a change management strategy, embedding WIL into the curriculum for every undergraduate student in my faculty. In my role as Academic Director of PACE, I developed strong partnerships with key industry and business entities both for profit and not for profit. More recently I am leading the Bachelor of Commerce program as we become accredited and achieve assurance of learning outcomes for all majors within the program. I have also worked with a variety of industries on various projects, including a project for the telecommunications industry which considered consumer switching behaviours and inertia.

 

My research focuses on consumer behaviour, internal marketing, market orientation and employability as a result of the graduate capabilities that are developed through internships and other work integrated learning activities experienced by students. In addition, I have an interest in learning orientation, business simulations, peer assessment and social marketing. My latest textbook called Social Marketing: Good Intentions 2nd Edition (2014), examines current social, environmental, health and safety issues affecting individuals and their communities. It provides a critical look at the barriers and challenges to behaviour change.

 

My strong industry background is grounded in fifteen years of corporate experience before joining academia. I have retained and maintain strong links with industry to ensure productive connections and relevancy that I can bring for the future employability of students in the higher education sector.

Biography

 

PERSONAL AND PROFESSIONAL ATTRIBUTES

 

  • Highly professional and competent lecturer, researcher, seminar and workshop presenter
  • Strong leadership skills with outstanding team motivation skills.
  • Efficient change manager and implementer.
  • Significant networks across many industries.
  • Highly developed curriculum, teaching and learning skills.
  • Passionate about delivering outstanding outcomes to clients and students.
  • Strong communicator.
  • Entrepreneurial nature that suits a strategy of “Business Not As Usual”.
  • Strong ethics and values in all aspects of life.

 

 

EDUCATIONAL HISTORY

 

Dates of study

Name of institution

Name of qualification

2003-2010

Macquarie University

Doctor of Philosophy (Business)

 

2000-2002

University of Western Sydney

Bachelor of Commerce (Marketing) with Honours, Class 1

1990-1995

University of Western Sydney

Bachelor of Commerce (Marketing)

1980-1982

Sydney Teacher’s College

Diploma in Teaching

 

 

 

CAREER SUMMARY

 

2016-present    Program Director, Bachelor of Commerce, Senior Lecturer, Macquarie University

2011- 2015       Academic Director of PACE, Senior Lecturer, Macquarie University.

2006-11            Lecturer, Macquarie University.

2001-06            Associate Lecturer, Macquarie University.

1998- 2000       Associate Lecturer, University of Western Sydney.

1996-97            Casual Lecturer and Tutor, University of Western Sydney.

1993-96            Study, Family.

1992-93            Training Consultant, Yellow Pages Australia (aka Pacific Access Ltd.)

1991                 Study, Travel.

1989-90            National Education Manager, Australian Direct Marketing Association (ADMA).

1988-89            National Training Manager, Pennywise Smart Shopping Pty Ltd (a start-up)

1983-88            National Training Manager, Woolworths Ltd.

1977-82            Manager, McDonalds Restaurants Australia.(casual during high school and university studies).

 

 

Biography

 

AWARDS

 

Name or title of award/fellowship:

 

Macquarie University Research Excellence Award -Excellence in Research – Business, Management and Economics for the project 'State of the Mobile Nation'

 

Awarding body:

Macquarie University

Date award was conferred:

2014

 

 

Name or title of award/fellowship:

 

B/HERT Award for Best Higher Education & Training Collaboration

Awarding body:

 

Business and Higher Education Round Table (B/HERT)

Date award was conferred:

2013

 

 

Name or title of award/fellowship:

 

Winner of Awards for Marketing Excellence

Collaboration between amaysim and Macquarie University (Department of Marketing and Management

“State of the Mobile Nation November 2011 – March 2012” NSW Chapter.

Awarding body:

Australian Marketing Institute, NSW Chapter.

Date award was conferred:

2012

 

 

Name or title of award/fellowship

Best Paper in Doctoral Colloquium,

“Why relationship competence Matters: Improving Learning, Internal Market Orientation and Employee Performance”.

Awarding body

Academy of Marketing, London, UK

Date award was conferred

2007

 

 

Name or title of award/fellowship

New Teacher Award, Outstanding Teaching Performance,

Awarding body

Faculty of Management, University of Western Sydney

Date award was conferred

1999

 

 

Name or title of award/fellowship

First Prize, Best General Safety Training Video, 1987.

Awarding body

International Congress of Occupational Health and Safety incorporating the Safety Institute of Australia.

Date award was conferred

1987

 

 

Name or title of award/fellowship

Reuter Roth Award for Best Health Audio Visual Package.

Awarding body

Sydney Teachers College

Date award was conferred

1983

 

 

Name or title of award/fellowship

Marketing Research Prizefor Outstanding Achievement in Marketing Research, Commerce.

Awarding body

Marketing Research Society of Australia

Date award was conferred

1992

 

 

 

 

 

Biography

PROFESSIONAL DEVELOPMENT

 

2016

Assurance of Learning Seminars I and II

Sydney, Australia, facilitated by AACSB International

2 day program

2015

 Media Skills Training

One on one training to develop skills in presenting to the media for phone, radio and TV.

One day training

2011

 Advanced Presentations Skills Workshop

LEAD Inspire Series

2 day program

2011 to present

 HDR Supervision courses

to maintain skills and remain as an eligible supervisor

A variety of courses have been attended annually.

2010

 ACSPRI Course

5 day course

Introduction to Structural Equation Modelling using AMOS

2010

 PLS Modelling Seminar

presented by Professor Christian Ringle (visiting from Germany), 2 days

University of Technology, Sydney.

2009

 N Vivo Training

3 days one on one training.

Training Consultant: Mr Frank Schuleigh,

Associated with Research Support Pty Ltd, Bowral, NSW..

 

 

 

 

MEMBERSHIPS IN PROFESSIONAL BODIES AND SCHOLARLY ORGANISATIONS

 

Australia and New Zealand Academy of Marketing (ANZMAC)

Member since 2006.

 

Australian Marketing Institute

Member since 2010

 

Australian Collaborative Education Network (ACEN)

Member since 2013

 

 

 

RESEARCH GRANTS AND CONTRACTS

 

Competitively-awarded external grants

Project title:

Asia Bound Grants: Social Enterprise activities with Tata Steel, India

Investigators:

Dr Meena Chavan and Dr Leanne Carter

Name of the awarding body:

Australian Government Department of Education

Date range of grant/contract:

February 2014 to February 2015.

Total $ funding of grant/contract:

$4,000.00

Role in the grant/contract?

Co-Investigator

 

 

Project title:

Asia Bound Grants: Social Enterprise activities with Tata Steel, India

Investigators:

Dr Meena Chavan and Dr Leanne Carter

Name of the awarding body:

Australian Government Department of Education0

Date range of grant/contract:

February 2013 to February 2014.

Total $ funding of grant/contract:

$10,000.00

Role in the grant/contract?

Co-Investigator

 

 

Project title:

State of the Nation: The Anatomy of Bill Shock- An Analysis of Mobile Phone User Experience in Australia 2012.

Investigators:

Dr David Gray, Dr Leanne Carter and Professor Steve D’Alessandro

Name of the awarding body:

Enterprise Partnership Scheme with Amaysim and Macquarie University

Date range of grant/contract:

August 2011 to July 2012.

Total $ funding of grant/contract:

$65,000

Role in the grant/contract?

Co-Investigator

Competitively-awarded internal research grants

2015 Widening Partnership Opportunities for Business Analytics Students

MQ PACE Development Grant, Co-Investigator, $5,600.28

2015 Building Sustainable PACE Opportunities for Applied Finance Students

MQ PACE Development Grant, Co-Investigator, $7,146.36

2015  Developing social enterprise partners for PACE in the Faculty of Business and Economics

MQ PACE Development Grant, Co-Investigator, $9,172.69

2014  Evaluation of PACE units after first offering: comparing Accounting and International Business

MQ PACE Development Grant, Co-Investigator, $15,000.00

2014 Partner Development in AFIN310’ Applied Finance PACE Unit

MQ PACE Development Grant, Co-Investigator, $9,962.00

2014  Widening PACE Opportunities for Economics Students in the Community

MQ PACE Development Grant, Co-Investigator,

$9 388.38

2014  Developing sustainable partnerships and activities for community well-being

MQ PACE Development Grant, Co-Investigator, $8,875.77

2013  Evaluation of Partners and Students in BBA360 Business Project

MQ PACE Development Grant, Co-Investigator, $6,881.11

2013  Evaluation of graduate capabilities, as a result of work placements (in Faculty Shell Units)

MQ PACE Development Grant, Co-Investigator,

$7 409.85

2013  Partnership Development Desk Research on organisations currently involved in community engagement in Sydney for Faculty Shell Units

MQ PACE Development Grant, Co-Investigator,

$8 750.84

2012  Evaluation of Student and Partner Experiences in MKTG304 - Marketing Project

MQ PACE Development Grant, Co-Investigator, $6,990.06

2012  Inclusive Practice: Challenges in Participation and Community Engagement

MQ PACE Development Grant, Co-Investigator, $9,820.00

2012  Socially inclusive practice in PACE: Meeting the needs of specific learners in Participation units

L&T Competitive Grant, Chief Investigator,

$10,060.45

TOTAL

                                                   $168,508.72

 

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