Projects per year
Personal profile
Biography
My research focuses on how a firm's marketing response to external changes (e.g., technological, customer preferences, policies etc.) through innovations affects its stakeholders (e.g., customers, suppliers/partners, employees etc.).
Education/Academic qualification
Marketing, Doctor of Philosophy, Strategic Value Implications of Transformative Marketing, University of Technology Sydney
15 Jan 2017 → 3 Aug 2021
Award Date: 3 Aug 2021
External positions
University of Groningen
1 Jan 2022 → 31 Aug 2023
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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DAAD23: Bridging the academic-practitioner gap: A comparative study in Australia and Germany
Piehler, R., Wilden, R., Padigar, M., Klein, K., Schade, M., Schewe, M., Frese, F. & Steding, S.
1/01/24 → 31/12/25
Project: Research
Research Outputs
- 6 Article
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The role of digital orientation and strategic emphasis in creating brand competitiveness
Manjunath, C., Padigar, M. & Pedada, K., Sept 2024, In: Journal of Retailing and Consumer Services. 80, p. 1-10 10 p., 103906.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)35 Downloads (Pure) -
Unstructured data research in business: Toward a structured approach
Haan, E. D., Padigar, M., Kihal, S. E., Kübler, R. & Wieringa, J. E., Apr 2024, In: Journal of Business Research. 177, p. 1-12 12 p., 114655.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)193 Downloads (Pure) -
“Good” and “bad” frictions in customer experience: Conceptual foundations and implications
Padigar, M., Li, Y. & Manjunath, C. N., 21 Aug 2024, (E-pub ahead of print) In: Psychology & Marketing.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Do individual ambidexterity and career experience help technological startup founders acquire funding?
Noguti, V., Ho, H., Padigar, M. & Zhang, S. X., Dec 2023, In: IEEE Transactions on Engineering Management. 70, 12, p. 4162 - 4174 13 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, M., Pupovac, L., Sinha, A. & Srivastava, R., Nov 2022, In: Journal of the Academy of Marketing Science. 50, 6, p. 1277-1298 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile7 Citations (Scopus)30 Downloads (Pure)
Prizes
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Runner-up of John A Howard / American Marketing Association Dissertation Award
Padigar, Manjunath (Recipient), 2021
Prize: Other distinction