Calculated based on number of publications stored in Pure and citations from Scopus
20212024

Research activity per year

Personal profile

Biography

My research focuses on how a firm's marketing response to external changes (e.g., technological, customer preferences, policies etc.) through innovations affects its stakeholders (e.g., customers, suppliers/partners, employees etc.). 

Education/Academic qualification

Marketing, Doctor of Philosophy, Strategic Value Implications of Transformative Marketing, University of Technology Sydney

15 Jan 20173 Aug 2021

Award Date: 3 Aug 2021

External positions

University of Groningen

1 Jan 202231 Aug 2023

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