Markus worked as professor of marketing at Aston University (UK) and Newcastle University Business School (UK). He has published 170 articles in established journals, books, and proceedings including the Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, Psychology and Marketing, Industrial Marketing Management, European Journal of Marketing, and International Marketing Review. He frequently reviews articles for journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Product Innovation Management, and British Journal of Management. Markus also serves as a member of the Editorial Review Board of Journal of Service Research and Journal of Business Research. His research is regularly awarded with best paper awards. Markus received the prestigious 2017 “Best Article Award” of the Journal of Service Research. He was also ranked 9th in the 2017 retail ranking identifying leading retailing authors (Ketron et al. 2017). Recently, his research was awarded with the 2018 Best Short Paper Award of the International Conference on Information Systems. One of his articles was also voted as the First-runner up of the 2019 Davidson Award for the best article published in the Journal of Retailing in 2018.