Research output per year
Research output per year
Personal profile
Biography
Narges holds the position of Senior Lecturer in Business Analytics within the Department of Actuarial Studies and Business Analytics at Macquarie Business School. She obtained her doctoral degree in Information Systems from Auckland University of Technology, New Zealand. Before transitioning to academia, Narges gained experience in Analytics and Data Science roles within the industry.
Her current research focuses on investigating the effects of business analytics and artificial intelligence on both organisational dynamics and broader societal contexts.
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Collaborations and top research areas from the last five years
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Visibility of knowledge in social media: Conceptualization and instrument development
Safari, N., Andrade, A. D. & Techatassanasoontorn, A. A., Sept 2022, In: Information and Management. 59, 6, p. 1-15 15 p., 103676.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
Less is more? Communicating SDG orientation and enterprises' economic performance
Mann, E. C., Safari, N., Oetzel, J., Dillon, S. & Williamson, A. J., Nov 2024, In: Journal of Business Venturing Insights. 22, p. 1-9 9 p., e00470.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)50 Downloads (Pure) -
Being useful: How information systems professionals influence the use of information systems in enterprises
Karimikia, H., Safari, N. & Singh, H., Apr 2020, In: Information Systems Frontiers. 22, 2, p. 429-453 25 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
Customer lifetime value determination based on RFM model
Safari, F., Safari, N. & Montazer, G. A., 6 Jun 2016, In: Marketing Intelligence and Planning. 34, 4, p. 446-461 16 p.Research output: Contribution to journal › Article › peer-review
61 Citations (Scopus) -
Evaluating electronic customer relationship management performance: Case studies from Persian automotive and computer industry
Safari, N., Safari, F., Olesen, K. & Shahmehr, F., 2015, ACIS 2015: Proceedings of the 26th Australasian Conference on Information Systems. AIS Electronic Library (AISeL), p. 1-12 12 p.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review
2 Citations (Scopus)