Nidthida Lin is an Associate Professor at Department of Management, Macquarie Business School, Macquarie University. Nidthida completed her Ph.D. in Management from Australian Graduate School of Management (AGSM), University of New South Wales and University of Sydney, and her Master’s degree in Computer Science from Cornell University. Upon a completion of her Ph.D., Nidthida worked on the Offshoring Research Network (ORN) project as a Senior Research Associate at Center of International Business Research and Education (CIBER), Fuqua School of Business, Duke University, USA. Prior to her Ph.D., Nidthida worked as a business consultant at Accenture specializing in Enterprise Business Intelligence and Data Mining.

Nidthida’s scholarly interests are predominantly in the areas of managerial decision making and design cognition in the context of innovation and entrepreneurship. Her work has been published in leading international academic journals such as Journal of Business Venturing, Journal of Product Innovation Management, California Management Review, Academy of Management Learning and Education, Long Range Planning, and  MIT Sloan Management Review. Nidthida is the recipient of Australian Research Council funding for the five-year study funded by ARC and Port Australia as well as the competitive funding from Penrith Business Council and Western Sydney University for the study aiming at stimulating economic development and innovation in the Penrith region.

• Strategic Management
• MBA Capstone
• Innovation Strategy
• Managerial Decision Making