Personal profile
Biography
Professor Olivera Marjanovic (PhD) is a Professor of Business Analytics in the Department of Actuarial Studies and Business Analytics, Macquarie Business School.
Olivera has a multidisciplinary background with a PhD in Information Systems and GradCert in Higher Ed. from the University of Queensland and Master and Bachelor's degrees in IS & Computer Science. Prior to joining Macquarie Business School, Olivera held positions at UTS where she was a Head of School Professional Practice & Leadership in the Faculty of Engineering and IT, the University of Sydney Business School, UNSW's Business School and Department of IT and Electrical Engineering & Department of Business Studies at the University of Queensland and the Faculty of Commerce (now Business School) at Griffith University as well as several visiting positions at Australian overseas institutions (QUT, UTS, Arizona State University in USA, University of Duisburg in Germany and Inria/Loria Institute in France).
Olivera is interested in, and passionate about the human side and societal impact of new technologies such as AI, advanced analytics, algorithms and digital platforms. Her specific areas of expertise include organisational and societal aspects of analytics, algorithms and AI, harmful effects of datafication practices, visual data exploration (for not-technical domain experts), interactive data visualisation (as a "verb" rather than a "noun"), data-driven storytelling in organisations, visual ethics, algorithmic pollution, datafication, algorithmic ethics, algorithmic justice, data humanism, digital platform cooperatives, data cooperatives, responsible leadership of technology and innovative education.
Olivera has received important recognitions and awards for her innovative teaching and highly applied industry-based research. In 2015, she won the Bronze Award (Category: MBA and Social Sciences) at the highly prestigious International Wharton-QS Starts Re-imagine Education Awards—the Oscars of Higher Education Innovation—for her innovative teaching in visual analytics and visual storytelling. In 2012, Olivera was named as one of the top 20 researchers in the world in the area of Big Data, Business Analytics and Business Intelligence. Olivera has completed numerous industry-based research case studies and action design projects with companies worldwide and has published over 200 fully refereed conference and journal publications. Her most recent category 1 grants include two Australian Research Council (ARC) Discovery grants and a large Australian Learning and Teaching Innovation (OLT) grant, which focuses on innovative education for the future of visual analytics. Her teaching is informed by leading industry practices and grounded in her applied research in business analytics, data visualisation and visual analytics, digital transformation, algorithmic justice and ethics of analytics and AI as well as her ongoing educational research on innovative teaching methods for the fast-advancing digital world.
Olivera is also very passionate about the future of Higher Education sector, purpose-driven academic work, human flourishing, and ways of re-thinking and embedding human wellbeing in organisational systems and practices.
Education/Academic qualification
University of Technology Sydney
Jan 2018 → Dec 2022
The University of Sydney Business School
Feb 2006 → Jan 2018
The University of New South Wales
Jul 2001 → Feb 2006
The University of Queensland
Feb 1996 → Jun 2001
Griffith University
Sept 1994 → Feb 1996
Higher Education, Graduate Cert, The University of Queensland
Information Systems, PhD, The University of Queensland
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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DP19 (Usyd led): Digital Nomadism: How IT Enable New Forms of Working and Organizing
Schlagwein, D. (Chief Investigator), Cecez-Kecmanovic, D. (Chief Investigator), Campbell, J. (Chief Investigator), Marjanovic, O. (Primary Chief Investigator), Stein, M.-K. (Partner Investigator) & Jensen, T. (Partner Investigator)
2/07/25 → 31/12/25
Project: Research
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Digitally empowered: a virtual health community as a space for support and conversations
Sethibe, T. J., Abedin, B. & Marjanovic, O., 2025, HICSS-58: Proceedings of the 58th Hawaii International Conference on System Sciences. Bui, T. S. (ed.). Manoa, HI: University of Hawaii at Manoa, p. 3681-3690 10 p. (Annual Hawaii International Conference on System Sciences).Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review
Open AccessFile35 Downloads (Pure) -
Introduction to HICSS-58 minitrack: Data and analytics driven digital transformation in organizations and society
Marjanovic, O., Dinter, B. & Ariyachandra, T., 2025, HICSS-58: Proceedings of the 58th Hawaii International Conference on System Sciences. Bui, T. X. (ed.). Manoa, HI: University of Hawaii at Manoa, p. 5775 1 p. (Annual Hawaii International Conference on System Sciences).Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution
Open AccessFile25 Downloads (Pure) -
On theorising digital empowerment for decision making in facilitated virtual health communities
Sethibe, T., Abedin, B. & Marjanovic, O., 2025, In: Communications of the Association for Information Systems. 57, p. 945-971 27 p., 41.Research output: Contribution to journal › Article › peer-review
Open Access -
Supporting digital inclusion in public consultations processes with a GenAI NLP-based DSS
Marjanovic, O., Hristova, D., Abedin, B. & Dash, S., 2025, PACIS 2025 Proceedings. Kuala Lumpur: AIS Electronic Library (AISeL), p. 1-9 9 p. 1274. (PACIS proceedings).Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review
Open Access -
The ‘How’ of digital transformation: understanding the micro-processes of digital transformation strategising and internal platformisation coevolution
Marjanovic, O. & Kovacevic-Opacic, L., Dec 2025, In: Information Systems Frontiers. 27, 6, p. 2651-2676 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile