Projects per year
Personal profile
Biography
Pardis is a Senior lecturer and Course Director of Master of Marketing at Macquarie Business School, Department of Marketing. Pardis has a PhD in Business (Marketing) and a Master of Science in Marketing-International Business. Her research focuses on sustainable marketing strategies within consumer, business and government contexts. Pardis publishes in internationally recognised peer-reviewed journals and conference proceedings, with her recent works investigating healthy lifestyles, digital technologies in sustainable and organic food consumption. Pardis collaborates closely with industry and has worked on projects for NSW Department of Education, Transport NSW, NSW Department of Health, and Austrade.
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Collaborations and top research areas from the last five years
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Projects
- 5 Finished
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LEAP into HSC Business Studies
Karunaratne, P., Krishna Kumar, N., Viveros Tapia, H. & Mohajerani, P.
31/03/21 → 31/12/21
Project: Teaching
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Influence of media, social, and individual factors on healthy eating and physical activity of Australian young adults (Gen Y)
1/05/14 → 31/05/18
Project: Research
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Developing and prioritising of marketing strategies for Iran Manganese Mining Company
1/07/13 → 28/02/14
Project: Research
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Developing and identifying of marketing strategies for Sepahan Insulation Company
1/09/11 → 31/05/12
Project: Research
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Organic food purchasing: dissecting with data science
Taghikah, F. R., Mohajerani, P. & Bakhshayeshi, I., Dec 2023, ANZMAC 2023 Conference Proceedings: Marketing for Food. Thyne, M. & Biggemann, S. (eds.). Dunedin, New Zealand: Australian and New Zealand Marketing Academy (ANZMAC), p. 356-359 4 p. (ANZMAC Conference Proceedings).Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
Open Access -
Physical activity: social, media and individual influences
Mohajerani, P. & Nguyen, N., Dec 2023, ANZMAC 2023 Conference Proceedings: Marketing for Food. Thyne, M. & Biggemann, S. (eds.). Dunedin, New Zealand: Australian and New Zealand Marketing Academy (ANZMAC), p. 140-142 3 p. (ANZMAC Conference Proceedings).Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
Open Access -
Media and social influences on healthy eating
Mohajerani, P. & Nguyen, N., 2022, ANZMAC 2022 Conference Proceedings: Reconnect & Reimagine. Harrigan, P. & Brush, G. (eds.). Perth: Australian and New Zealand Marketing Academy (ANZMAC), p. 192-195 4 p. (ANZMAC Conference Proceedings).Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
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Influence of media and socialisation agents on healthy eating among Australian Gen Y
Mohajerani, P., Lobo, A. & McDonald, H., 2017, World Social Marketing Conference Washington 2017: Conference Proceedings Book. Washington D.C, USA: Fuse Events Ltd, p. 78-81 4 p.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review
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Millennials and obesity-The influence of socialisation agents on self-efficacy towards healthy eating
Mohajerani, P. & Lobo, A., 2016, International Social Marketing Conference 2016: Conference Proceedings. University of Wollongong, p. 167 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
Prizes
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Journal of Consumer Behaviour (Journal)
Pardis Mohajerani (Reviewer)
2020 → 2022Activity: Peer-review and editorial of research outputs › Editorial work
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Tourism and Hospitality Research (Journal)
Pardis Mohajerani (Reviewer)
2020Activity: Peer-review and editorial of research outputs › Publication Peer-review