Projects per year
Personal profile
Biography
Research
Dr Paul Crosby is a Senior Lecturer in Economics at Macquarie Business School, Macquarie University. He is an applied microeconomist whose research examines how digital technologies are reshaping cultural and creative industries.
His research is published in leading international peer-reviewed journals and has informed cultural policy and industry practice, including contributions to the Australian Government’s National Cultural Policy. It has also attracted international media coverage in outlets such as The Wall Street Journal, Fortune, The Independent, The Guardian, The Sydney Morning Herald, ABC TV and Radio, and The Conversation.
He regularly presents his research at invited seminars and conferences internationally and has been a visiting scholar at New York University and the University of Melbourne. He currently serves as Executive Secretary-Treasurer of the Association for Cultural Economics International, contributing to the leadership of a global research community spanning academia, policy, and practice.
Teaching and academic service
Paul’s teaching has been recognised at both national and institutional levels, including a 2025 Australian Awards for University Teaching Citation for Outstanding Contribution to Student Learning and the 2024 Vice-Chancellor’s Award for Excellence in Education.
In his teaching, he connects economic topics to a diverse range of real-world problems, enabling students to apply their knowledge in familiar settings. He creates engaging learning environments that encourage students to think critically and develop a deeper appreciation of economics, and has designed and delivered units across undergraduate and postgraduate programs.
Since 2021, Paul has served as an elected member of Macquarie University’s Academic Senate and is also a member of the Academic Senate Education Committee. He previously served as Learning and Teaching Coordinator for the Department of Economics.
Education/Academic qualification
Economics, PhD, Macquarie University
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Projects
- 9 Finished
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Untapped The Australian Literary Heritage Project Stage 2
Crosby, P. (Primary Chief Investigator)
30/06/22 → 15/07/23
Project: Research
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2022 National Survey of Australian Book Authors
Throsby, D. (Primary Chief Investigator), Crosby, P. (Chief Investigator) & Zwar, J. (Investigator)
14/06/21 → 30/11/22
Project: Research
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Passive to Interactive: Enhancing First-Year Students’ Engagement via Interactive Lecture Videos
Shin, S. (Primary Chief Investigator), Crosby, P. (Associate Investigator), Nazifi, M. (Associate Investigator), Orsmond, D. (Associate Investigator), Thompson, D. (Research Assistant) & Reynolds, Z. (Research Assistant)
1/06/21 → 31/12/21
Project: Teaching
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Prospering in the Digital Economy: Examining New Models of Income in the Cultural Industries
Crosby, P. (Primary Chief Investigator) & McKenzie, J. (Associate Investigator)
1/01/21 → 31/12/22
Project: Research
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LP160100387: Legal and social dynamics of ebook lending in Australia’s public libraries
Giblin, R. (Chief Investigator), Weatherall, K. (Chief Investigator), Thomas, J. (Chief Investigator) & Crosby, P. (Primary Chief Investigator)
1/07/20 → 31/12/23
Project: Research
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The unsung: examining how contracts affect session musicians’ remuneration in Australia
Crosby, P., Davies, R. & McKenzie, J., 5 Feb 2026, (E-pub ahead of print) In: International Journal of Cultural Policy.Research output: Contribution to journal › Article › peer-review
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Write incentives? Authors’ sentiment on generative AI
Liang, S., Crosby, P. & McKenzie, J., 18 Jun 2026, (E-pub ahead of print) In: Applied Economics. 21 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Air travellers' attitudes towards carbon emissions: evidence from the Google Flights interface
Crosby, P., Thompson, D. & Best, R., 2025, In: Journal of Sustainable Tourism. 33, 12, p. 2669-2692 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile11 Link opens in a new tab Citations (Scopus) -
Australian Authors’ Sentiment on Generative AI
Liang, S., Barrington, T., Crosby, P. & McKenzie, J., 2025, Sydney: Macquarie University. 12 p.Research output: Book/Report › Other report
Open AccessFile629 Downloads (Pure) -
In her revenue era: the economics behind Taylor Swift’s 34 versions of The Life of a Showgirl
Crosby, P., 23 Oct 2025, The Conversation.Research output: Contribution to Newspaper/Magazine/Website › Article
Open Access
Prizes
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Macquarie Business School Early Career Research Showcase - 1st Place
Crosby, P. (Recipient), 1 Dec 2020
Prize
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Macquarie Business School Impact Story Prize
Throsby, D. (Recipient), Zwar, J. (Recipient) & Crosby, P. (Recipient), 2022
Prize
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Macquarie Business School Impact Story Prize
Crosby, P. (Recipient) & Giblin, R. (Recipient), 2024
Prize
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Macquarie Business School Student Nominated Learning and Teaching Award
Crosby, P. (Recipient), 2019
Prize: Teaching award
Activities
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Kathryn Graddy
Crosby, P. (Host)
Feb 2026 → Apr 2026Activity: Hosting a visitor › Hosting an academic visitor
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Creative Industries Policy and Evidence Centre
Crosby, P. (Visiting researcher)
2026 → …Activity: Visiting an external institution › Visiting an external academic institution
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Oslo International Cultural and Creative Industries Network (External organisation)
Crosby, P. (Member)
2025 → …Activity: Membership › Membership of network
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Cultural Policy and Sustainable Development: A Global Dialogue
Crosby, P. (Speaker)
5 Nov 2025 → 7 Nov 2025Activity: Talk or presentation › Presentation
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Journal of Economics and Management Strategy (Journal)
Crosby, P. (Reviewer)
2025 → …Activity: Peer-review and editorial of research outputs › Publication Peer-review
Press/Media
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$US100,000 tickets: Fans willing to roll the dice on World Cup access
11/11/25
1 Media contribution
Press/Media: Expert Comment
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Why Taylor Swift fans can’t resist buying up 34 versions of The Life of a Showgirl
23/10/25
1 Media contribution
Press/Media: Expert Comment
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Australian writers join global AI backlash over scraped writing
27/06/25
1 item of Media coverage
Press/Media: Expert Comment
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Authors and publishers need urgent assistance to keep Australia’s literary culture thriving
8/05/25
1 item of Media coverage
Press/Media: Research
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I didn't expect my book to make money, but Meta has stolen my work
11/04/25
1 Media contribution
Press/Media: Research
Impacts
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Securing digital lending rights for Australian authors
Throsby, D. (Participant), Zwar, J. (Participant) & Crosby, P. (Participant)
Impact: Economy impacts, Policy impacts
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Uncovering demand for Australian books overseas
Crosby, P. (Participant), Zwar, J. (Participant), Lawson, A. (Participant), Shin, S. (Participant) & Throsby, D. (Participant)
Impact: Culture impacts, Economy impacts, Policy impacts
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Untapped: The Australian Literary Heritage Project
Crosby, P. (Participant) & Giblin, R. (Participant)
Impact: Commercial impacts, Culture impacts, Economy impacts, Policy impacts