Projects per year
Personal profile
Biography
Research interests
Dr Paul Crosby is a Senior Lecturer in Economics at Macquarie Business School, Macquarie University. Specialising in applied microeconomics, he focuses on the economics of digitisation, cultural industries, social media, sports, and consumer choice. His research has appeared in numerous leading international, peer-reviewed economics journals.
Paul's work has also attracted attention from prominent media outlets, including The Wall Street Journal, Fortune Magazine, ABC TV and Radio, The Australian, The Sydney Morning Herald, and The Conversation.
With substantial experience in collaboration with government and industry partners, Paul has presented his research at invited talks across the United States, Europe, South Africa, and Australia. Additionally, he currently serves as the Executive Secretary-Treasurer of the Association for Cultural Economics International.
Teaching and academic service
In his teaching, Paul connects economic topics to a diverse range of real-world problems, allowing students to apply their knowledge of economics in familiar settings. He creates stimulating learning environments where students feel invested in the subject matter, thereby gaining a greater appreciation of economics.
Paul has developed and delivered high quality, engaging economics units across both undergraduate and postgraduate levels. He consistently receives excellent student feedback. In 2024, he won the Student-Nominated Award at the Macquarie University Vice-Chancellor’s Awards for Excellence in Education.
Since 2021, Paul has served as an elected member of the Macquarie University Academic Senate and is also a member of the Academic Senate Learning and Teaching Committee. Paul served as the Learning and Teaching Coordinator for the Department of Economics from 2019 to 2021.
Education/Academic qualification
Economics, PhD, Macquarie University
Fingerprint
- 1 Similar Profiles
Projects
- 9 Finished
-
Untapped The Australian Literary Heritage Project Stage 2
Crosby, P. (Primary Chief Investigator)
30/06/22 → 15/07/23
Project: Research
-
2022 National Survey of Australian Book Authors
Throsby, D. (Primary Chief Investigator), Crosby, P. (Chief Investigator) & Zwar, J. (Investigator)
14/06/21 → 30/11/22
Project: Research
-
Passive to Interactive: Enhancing First-Year Students’ Engagement via Interactive Lecture Videos
Shin, S. (Primary Chief Investigator), Crosby, P. (Associate Investigator), Nazifi, M. (Associate Investigator), Orsmond, D. (Associate Investigator), Thompson, D. (Research Assistant) & Reynolds, Z. (Research Assistant)
1/06/21 → 31/12/21
Project: Teaching
-
Prospering in the Digital Economy: Examining New Models of Income in the Cultural Industries
Crosby, P. (Primary Chief Investigator) & McKenzie, J. (Associate Investigator)
1/01/21 → 31/12/22
Project: Research
-
LP160100387: Legal and social dynamics of ebook lending in Australia’s public libraries
Giblin, R. (Chief Investigator), Weatherall, K. (Chief Investigator), Thomas, J. (Chief Investigator) & Crosby, P. (Primary Chief Investigator)
1/07/20 → 31/12/23
Project: Research
-
Australian Authors’ Sentiment on Generative AI
Liang, S., Barrington, T., Crosby, P. & McKenzie, J., 2025, Sydney: Macquarie University. 12 p.Research output: Book/Report › Other report
Open AccessFile298 Downloads (Pure) -
In her revenue era: the economics behind Taylor Swift’s 34 versions of The Life of a Showgirl
Crosby, P., 23 Oct 2025, The Conversation.Research output: Contribution to Newspaper/Magazine/Website › Article
Open Access -
New research reveals Australian authors say no to AI using their work – even if money is on the table
Crosby, P. & McKenzie, J., 2025, The Conversation.Research output: Contribution to Newspaper/Magazine/Website › Article
File41 Downloads (Pure) -
No such thing as a free movie? Cross-country evidence on the potential impact of AVOD streaming services
McKenzie, J., Crosby, P., Collins, A. & Chmura, T., Sept 2025, In: Journal of Cultural Economics. 49, 3, p. 407-433 27 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus) -
Submission to the Senate Inquiry on the National Cultural Policy: Authors’ Sentiment on Generative AI
Liang, S., Crosby, P. & McKenzie, J., 2025, 2 p. Parliament of Australia.Research output: Other contribution
Prizes
-
Macquarie Business School Early Career Research Showcase - 1st Place
Crosby, P. (Recipient), 1 Dec 2020
Prize
-
Macquarie Business School Impact Story Prize
Throsby, D. (Recipient), Zwar, J. (Recipient) & Crosby, P. (Recipient), 2022
Prize
-
Macquarie Business School Impact Story Prize
Crosby, P. (Recipient) & Giblin, R. (Recipient), 2024
Prize
-
Macquarie Business School Student Nominated Learning and Teaching Award
Crosby, P. (Recipient), 2019
Prize: Teaching award
-
Activities
-
Journal of Economic Behavior and Organization (Journal)
Crosby, P. (Reviewer)
2025 → …Activity: Peer-review and editorial of research outputs › Publication Peer-review
-
11th European Workshop on Applied Cultural Economics
Crosby, P. (Speaker)
4 Sept 2024 → 6 Sept 2024Activity: Talk or presentation › Presentation
-
New York University
Crosby, P. (Visiting researcher)
Apr 2024Activity: Visiting an external institution › Visiting an external academic institution
-
PLoS ONE (Journal)
Crosby, P. (Reviewer)
2024 → …Activity: Peer-review and editorial of research outputs › Publication Peer-review
-
Humanities and Social Sciences Communications (Journal)
Crosby, P. (Member of editorial board)
2024 → …Activity: Peer-review and editorial of research outputs › Editorial work
Press/Media
-
Authors and publishers need urgent assistance to keep Australia’s literary culture thriving
8/05/25
1 item of Media coverage
Press/Media: Research
-
I didn't expect my book to make money, but Meta has stolen my work
11/04/25
1 Media contribution
Press/Media: Research
-
Aussie Authors ‘Livid’ After Meta Used A Pirating Site To Train Its AI With Their Books
28/03/25
1 Media contribution
Press/Media: Expert Comment
-
Study suggests travelers are willing to pay more for low-emission flights
21/01/25
1 Media contribution
Press/Media: Expert Comment
-
Travellers willing to pay more for low-emission flights: study
20/01/25
1 Media contribution
Press/Media: Research
Impacts
-
Securing digital lending rights for Australian authors
Throsby, D. (Participant), Zwar, J. (Participant) & Crosby, P. (Participant)
Impact: Economy impacts, Policy impacts
-
Uncovering demand for Australian books overseas
Crosby, P. (Participant), Zwar, J. (Participant), Lawson, A. (Participant), Shin, S. (Participant) & Throsby, D. (Participant)
Impact: Culture impacts, Economy impacts, Policy impacts
-
Untapped: The Australian Literary Heritage Project
Crosby, P. (Participant) & Giblin, R. (Participant)
Impact: Commercial impacts, Culture impacts, Economy impacts, Policy impacts