Ralf is the Founding Co-director of the Macquarie University Innovation, Strategy & Entrepreneurship Research Centre, Professor of Strategy & Innovation, and former Associate Dean Research at Macquarie University, Sydney, Australia. He further is currently serving on the Research Commitee of the Strategic Management Division of the Academy of Management and previusly served as their Global Representative. He previously served as the Program Director Master in Marketing Strategy, the Director of Research and Director of Research Training at Macquarie Business School. He also held the role as the Campus Director at the Newcastle Business School. 

Ralf looks at how organizations use organizational renewal and innovation to stay ahead of competition. He leads projects on service-oriented business models and organizational change to help organizations sense, shape and seize market opportunities and improve their strategic performance. Ralf worked for multinational organizations in the automotive (BMW Group), telecommunications (o2 Telefónica) and consulting industries and provided consulting services to organizations such as Oxfam, ABC Commercial and Ernst & Young.

Ralf's work has been recognized by several international and national associations, invitations to speak at industry conferences, and he authored journal publications in FT50 outlets including Academy of Management Review, Journal of Management, Journal of Management Studies, Journal of the Academy of Marketing Science, and Journal of Business Venturing, as well as in A*/A journals such as Academy of Management Annals, Journal of Product Innovation Management, and Long Range Planning. He also served as the global representative for the Academy of Management's Strategic Management Division and is on the Technology and Innovation Management division's panel for the Best Paper Award. He also serves on the editorial board of the Journal of Management (FT50, A*), Journal of Product Innovation Management (A*) and serves as Associate Editor for the Journal of Business Research (A). 

His research interests focus predominantly on the question of how organisations can improve performance. In order to derive and solve interesting and relevant research questions, he uses core strategy theories, and the resource-based and dynamic capability views of firm strategy in particular, as well as (open) innovation and service strategy literature. He has used these lenses to investigate managerially relevant problems, such as service-dominant business models, and the impact of market sensing and reconfiguring activities on operational capabilities.