Riza Casidy

Associate Professor

20092020

Research output per year

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Personal profile

Biography

Riza Casidy is an Associate Professor of Marketing at Macquarie University. Riza has had extensive experience as a marketing academic and consultant in Australia and overseas. Riza's teaching philosophy is grounded on the authentic teaching approach which incorporates industry-relevant cases, activities, and assessments in the curriculum. His main research interests are in the area of consumer-brand relationships and the effects of religion on consumer behaviour. He has published over 40 articles in peer-reviewed (ABDC-ranked) journals, including 20 papers in ABDC "A" and "A*" ranked journals. His works have been published in leading business journals including Journal of Service Research, Industrial Marketing Management, Tourism Management, and European Journal of Marketing. 

Education/Academic qualification

Higher Education, Graduate Certificate in Learning and Teaching, Swinburne University of Technology

Marketing, PhD, Monash University

Marketing, Bachelor of Business (Honours), Monash University

Marketing, Bachelor of Commerce, Curtin University

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Research Outputs

B2B purchase engagement: Examining the key drivers and outcomes in professional services

Nyadzayo, M. W., Casidy, R. & Thaichon, P., Feb 2020, In : Industrial Marketing Management. 85, p. 197-208 12 p.

Research output: Contribution to journalArticle

  • A typology of organisational stakeholder engagement with place brand identity

    Helmi, J., Bridson, K. & Casidy, R., 31 Mar 2019, In : Journal of Strategic Marketing.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    Drivers and inhibitors of national stakeholder engagement with place brand identity

    Casidy, R., Helmi, J. & Bridson, K., 8 Jul 2019, In : European Journal of Marketing. 53, 7, p. 1445-1465 21 p.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective

    Casidy, R. & Nyadzayo, M., Apr 2019, In : Industrial Marketing Management. 78, p. 27-42 16 p.

    Research output: Contribution to journalArticle

  • 7 Citations (Scopus)

    Exploring brand strength's nomological net and its dimensional dynamics

    Wymer, W. & Casidy, R., 2019, In : Journal of Retailing and Consumer Services. 49, p. 11-22 12 p.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    Activities

    • 3 Editorial work

    Journal of Strategic Marketing (Journal)

    Riza Casidy (Editor)
    25 Mar 2019 → …

    Activity: Publication peer-review and editorial workEditorial work

    Australasian Marketing Journal (Journal)

    Riza Casidy (Member of editorial board)
    25 Feb 2014 → …

    Activity: Publication peer-review and editorial workEditorial work

    Asia Pacific Journal of Marketing and Logistics (Journal)

    Riza Casidy (Member of editorial board)
    25 Feb 2014 → …

    Activity: Publication peer-review and editorial workEditorial work