Riza Casidy

Associate Professor

20092019
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Personal profile

Biography

Riza Casidy is an Associate Professor of Marketing at Macquarie University. Riza has had extensive experience as a marketing academic and consultant in Australia and overseas. Riza's teaching philosophy is grounded on the authentic teaching approach which incorporates industry-relevant cases, activities, and assessments in the curriculum. His main research interests are in the area of consumer-brand relationships and the effects of religion on consumer behaviour. He has published over 40 articles in peer-reviewed (ABDC-ranked) journals, including 20 papers in ABDC "A" and "A*" ranked journals. His works have been published in leading business journals including Journal of Service Research, Industrial Marketing Management, Tourism Management, and European Journal of Marketing. 

Education/Academic qualification

Higher Education, Graduate Certificate in Learning and Teaching, Swinburne University of Technology

Marketing, PhD, Monash University

Marketing, Bachelor of Business (Honours), Monash University

Marketing, Bachelor of Commerce, Curtin University of Technology

Fingerprint Dive into the research topics where Riza Casidy is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Outputs 2009 2019

A typology of organisational stakeholder engagement with place brand identity

Helmi, J., Bridson, K. & Casidy, R., 31 Mar 2019, In : Journal of Strategic Marketing.

Research output: Contribution to journalArticleResearchpeer-review

Brand identity
Stakeholder engagement
Stakeholders
Internalization
Branding

B2B purchase engagement: Examining the key drivers and outcomes in professional services

Nyadzayo, M. W., Casidy, R. & Thaichon, P., 14 Nov 2019, In : Industrial Marketing Management.

Research output: Contribution to journalArticleResearchpeer-review

Professional services
Purchase
Willingness-to-pay
Consideration sets
Loyalty

Drivers and inhibitors of national stakeholder engagement with place brand identity

Casidy, R., Helmi, J. & Bridson, K., 8 Jul 2019, In : European Journal of Marketing. 53, 7, p. 1445-1465 21 p.

Research output: Contribution to journalArticleResearchpeer-review

Inhibitor
Stakeholder engagement
Brand identity
Stakeholders
Factors

Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective

Casidy, R. & Nyadzayo, M., Apr 2019, In : Industrial Marketing Management. 78, p. 27-42 16 p.

Research output: Contribution to journalArticleResearchpeer-review

Relationship quality
Owner-managers
Small and medium-sized enterprises
Professional service firms
Professional services

Exploring brand strength's nomological net and its dimensional dynamics

Wymer, W. & Casidy, R., 2019, In : Journal of Retailing and Consumer Services. 49, p. 11-22 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Brand strength
Word-of-mouth
Brand preference
Online survey
Modeling method

Activities 2014 2019

  • 3 Editorial work

Journal of Strategic Marketing (Journal)

Riza Casidy (Editor)
25 Mar 2019 → …

Activity: Publication peer-review and editorial workEditorial work

Asia Pacific Journal of Marketing and Logistics (Journal)

Riza Casidy (Member of editorial board)
25 Feb 2014 → …

Activity: Publication peer-review and editorial workEditorial work

Australasian Marketing Journal (Journal)

Riza Casidy (Member of editorial board)
25 Feb 2014 → …

Activity: Publication peer-review and editorial workEditorial work