Research Output per year
Personal profile
Biography
Riza Casidy is an Associate Professor of Marketing at Macquarie University. Riza has had extensive experience as a marketing academic and consultant in Australia and overseas. Riza's teaching philosophy is grounded on the authentic teaching approach which incorporates industry-relevant cases, activities, and assessments in the curriculum. His main research interests are in the area of consumer-brand relationships and the effects of religion on consumer behaviour. He has published over 40 articles in peer-reviewed (ABDC-ranked) journals, including 20 papers in ABDC "A" and "A*" ranked journals. His works have been published in leading business journals including Journal of Service Research, Industrial Marketing Management, Tourism Management, and European Journal of Marketing.
Education/Academic qualification
Higher Education, Graduate Certificate in Learning and Teaching, Swinburne University of Technology
Marketing, PhD, Monash University
Marketing, Bachelor of Business (Honours), Monash University
Marketing, Bachelor of Commerce, Curtin University
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Outputs
B2B purchase engagement: Examining the key drivers and outcomes in professional services
Nyadzayo, M. W., Casidy, R. & Thaichon, P., Feb 2020, In : Industrial Marketing Management. 85, p. 197-208 12 p.Research output: Contribution to journal › Article
A typology of organisational stakeholder engagement with place brand identity
Helmi, J., Bridson, K. & Casidy, R., 31 Mar 2019, In : Journal of Strategic Marketing.Research output: Contribution to journal › Article
1
Citation
(Scopus)
Drivers and inhibitors of national stakeholder engagement with place brand identity
Casidy, R., Helmi, J. & Bridson, K., 8 Jul 2019, In : European Journal of Marketing. 53, 7, p. 1445-1465 21 p.Research output: Contribution to journal › Article
2
Citations
(Scopus)
Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective
Casidy, R. & Nyadzayo, M., Apr 2019, In : Industrial Marketing Management. 78, p. 27-42 16 p.Research output: Contribution to journal › Article
7
Citations
(Scopus)
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, W. & Casidy, R., 2019, In : Journal of Retailing and Consumer Services. 49, p. 11-22 12 p.Research output: Contribution to journal › Article
2
Citations
(Scopus)
Prizes
Activities
- 3 Editorial work
Journal of Strategic Marketing (Journal)
Riza Casidy (Editor)25 Mar 2019 → …
Activity: Publication peer-review and editorial work › Editorial work
Australasian Marketing Journal (Journal)
Riza Casidy (Member of editorial board)25 Feb 2014 → …
Activity: Publication peer-review and editorial work › Editorial work
Asia Pacific Journal of Marketing and Logistics (Journal)
Riza Casidy (Member of editorial board)25 Feb 2014 → …
Activity: Publication peer-review and editorial work › Editorial work