Projects per year
Personal profile
Biography
Riza Casidy is Associate Professor and the Director of Research in the Department of Marketing at Macquarie University. Riza's main research interests are in the area of consumer behaviour in the B2C and B2B settings. He has published over 50 papers in high-quality (ABDC A* and A-ranked) journals, including Journal of Marketing Research, Journal of Service Research, Industrial Marketing Management, and European Journal of Marketing, amongst others.
He is an associate editor of International Journal of Consumer Studies and Journal of Strategic Marketing, and serves as member of the editorial board for Journal of Service Research, Industrial Marketing Management, Australasian Marketing Journal and Asia Pacific Journal of Marketing & Logistics. Riza has been ranked in the top 2% of scientists in the marketing discipline, top 5% of business researchers globally and top 1% of marketing researchers nationally in terms of research productivity and quality
Riza's teaching is characterised by a "scholarly-authentic" approach whereby he empowers students to draw upon latest developments in marketing research to address contemporary challenges faced by industry partners. Riza has provided intellectual leadership in the academic community on the use of scholarly-authentic approach. His paper on this topic, published in Studies in Higher Education (James & Casidy, 2018), demonstrates that the use of authentic assessment is strongly related with student engagement and satisfaction. Riza has received several awards for his teaching performance, including Faculty of Business & Law award for teaching excellence (2014), and Faculty of Business & Law award for outstanding service contributions (2018) at Deakin University.
Education/Academic qualification
Higher Education, Graduate Certificate in Learning and Teaching, Swinburne University of Technology
Award Date: 30 Apr 2012
Marketing, PhD, Monash University
Award Date: 14 May 2009
Marketing, Bachelor of Business (Honours), Monash University
Award Date: 4 Mar 2006
Marketing, Bachelor of Commerce, Curtin University
Award Date: 15 Jul 2004
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Network
Projects
- 1 Finished
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Higher Education Participation and Partnerships Program (HEPPP) funding for MMK101 teaching and learning model for inclusive teaching
Casidy, R. & Volkov, M.
1/01/15 → 30/12/16
Project: Teaching
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Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy
Casidy, R., Leckie, C., Nyadzayo, M. W. & Johnson, L. W., 29 Jun 2022, (E-pub ahead of print) In: European Journal of Marketing. 28 p.Research output: Contribution to journal › Article › peer-review
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Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda
Mohan, M., Casidy, R., Thaichon, P. & Nyadzayo, M., Aug 2022, In: Industrial Marketing Management. 105, p. 1-17 17 p.Research output: Contribution to journal › Article › peer-review
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Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, M. W., Casidy, R. & Mohan, M., 27 Jun 2022, (E-pub ahead of print) In: Journal of Business and Industrial Marketing. 16 p.Research output: Contribution to journal › Article › peer-review
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The effects of supplier B2B sustainability positioning on buyer performance: The role of trust
Casidy, R. & Yan, L., Apr 2022, In: Industrial Marketing Management. 102, p. 311-323 13 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Customer identification: The missing link between relationship quality and supplier performance
Mohan, M., Nyadzayo, M. & Casidy, R., Aug 2021, In: Industrial Marketing Management. 97, p. 220-232 13 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus)
Prizes
Activities
- 6 Editorial work
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Industrial Marketing Management (Journal)
Riza Casidy (Editor)
15 Jul 2020 → 15 Jul 2022Activity: Peer-review and editorial of research outputs › Editorial work
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Journal of Advertising (Journal)
Riza Casidy (Editor)
1 Jul 2020 → 31 Dec 2021Activity: Peer-review and editorial of research outputs › Editorial work
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International Journal of Consumer Studies (Journal)
Riza Casidy (Editor)
1 May 2020Activity: Peer-review and editorial of research outputs › Editorial work
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Journal of Strategic Marketing (Journal)
Riza Casidy (Editor)
25 Mar 2019 → …Activity: Peer-review and editorial of research outputs › Editorial work
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Australasian Marketing Journal (Journal)
Riza Casidy (Member of editorial board)
25 Feb 2014 → …Activity: Peer-review and editorial of research outputs › Editorial work
Impacts
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Stanford University Global Scientist Citations Ranking
Riza Casidy (Participant)
Impact: Science impacts
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