Projects per year
Personal profile
Biography
Riza Casidy is an associate professor and the research coordinator in the Department of Marketing at Macquarie University. Riza has had extensive experience as a marketing academic and consultant in Australia and overseas. His teaching philosophy is grounded on the authentic teaching approach which incorporates industry-relevant cases, activities, and assessments in the curriculum. He has received two Faculty awards for his contribution to teaching and service in recognition of his ongoing works in linking academia and industry.
Riza's main research interests are in the area of consumer-brand relationships and the effects of religion on consumer behaviour. His works on these topics have been published in high-impact journals including Journal of Service Research, Industrial Marketing Management, and Tourism Management, amongst others. He is an associate editor in ABDC "A" ranked journals International Journal of Consumer Studies and Journal of Strategic Marketing, and serves as member of the editorial board for Australasian Marketing Journal and Asia Pacific Journal of Marketing and Logistics.
Education/Academic qualification
Higher Education, Graduate Certificate in Learning and Teaching, Swinburne University of Technology
Marketing, PhD, Monash University
Marketing, Bachelor of Business (Honours), Monash University
Marketing, Bachelor of Commerce, Curtin University
Fingerprint Dive into the research topics where Riza Casidy is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 4 Similar Profiles
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects
- 1 Finished
Higher Education Participation and Partnerships Program (HEPPP) funding for MMK101 teaching and learning model for inclusive teaching
Casidy, R. & Volkov, M.
1/01/15 → 30/12/16
Project: Teaching
Research Outputs
B2B purchase engagement: Examining the key drivers and outcomes in professional services
Nyadzayo, M. W., Casidy, R. & Thaichon, P., Feb 2020, In : Industrial Marketing Management. 85, p. 197-208 12 p.Research output: Contribution to journal › Article
1
Citation
(Scopus)
A typology of organisational stakeholder engagement with place brand identity
Helmi, J., Bridson, K. & Casidy, R., 31 Mar 2019, In : Journal of Strategic Marketing.Research output: Contribution to journal › Article
1
Citation
(Scopus)
Drivers and inhibitors of national stakeholder engagement with place brand identity
Casidy, R., Helmi, J. & Bridson, K., 8 Jul 2019, In : European Journal of Marketing. 53, 7, p. 1445-1465 21 p.Research output: Contribution to journal › Article
2
Citations
(Scopus)
Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective
Casidy, R. & Nyadzayo, M., Apr 2019, In : Industrial Marketing Management. 78, p. 27-42 16 p.Research output: Contribution to journal › Article
13
Citations
(Scopus)
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, W. & Casidy, R., 2019, In : Journal of Retailing and Consumer Services. 49, p. 11-22 12 p.Research output: Contribution to journal › Article
2
Citations
(Scopus)
Prizes
Activities
- 3 Editorial work
Journal of Strategic Marketing (Journal)
Riza Casidy (Editor)25 Mar 2019 → …
Activity: Publication peer-review and editorial work › Editorial work
Asia Pacific Journal of Marketing and Logistics (Journal)
Riza Casidy (Member of editorial board)25 Feb 2014 → …
Activity: Publication peer-review and editorial work › Editorial work
Australasian Marketing Journal (Journal)
Riza Casidy (Member of editorial board)25 Feb 2014 → …
Activity: Publication peer-review and editorial work › Editorial work