Riza Casidy is a Professor of Marketing and the Director of Research in the Department of Marketing at Macquarie University. Riza's main research interest is on the effects of ideological beliefs on consumer behaviour. His secondary research interest is on the study of consumer decision making in B2B context. He has published over 50 papers in high-quality (ABDC A* and A-ranked) journals, including Journal of Marketing Research, Journal of Service Research, Industrial Marketing Management, and European Journal of Marketing, amongst others. Riza has been ranked in the top 2% of scientists in the marketing discipline based on Stanford Ranking, top 5% of business researchers globally and top 1% of marketing researchers nationally in terms of research productivity and quality, according to P-Ranking. 

Riza is an award-winning educator with one University award and three Faculty Awards to date including, most recently, Vice Chancellor's Award for Teaching Excellence (2022) at Macquarie University. Riza's teaching is characterised by a "scholarly-authentic" approach  whereby he empowers students to draw upon latest developments in marketing research to address contemporary challenges faced by various industry partners, including Medibank and MYOB. His paper on this topic, published in Studies in Higher Education (James & Casidy, 2018), has provided intellectual leadership in the academic community on the use of scholarly-authentic approach to optimise student engagement.

Riza is actively involved in the marketing academic community as Associate Editor and/or Editorial board member of leading journals including Journal of Service Research, Industrial Marketing Management, Journal of Strategic Marketing, International Journal of Consumer Studies, and Australasian Marketing Journal. He is also an executive member of Australian and New Zealand Marketing Academy (ANZMAC).