Riza Casidy

Associate Professor


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Personal profile


Riza Casidy is Associate Professor and the Director of Research in the Department of Marketing at Macquarie University. Riza's main research interests are in the area of consumer behaviour in the B2C and B2B settings. He has published over 50 papers in high-quality (ABDC A* and A-ranked) journals, including Journal of Marketing Research, Journal of Service Research, Industrial Marketing Management, and European Journal of Marketing, amongst others.

He is an associate editor of International Journal of Consumer Studies and Journal of Strategic Marketing, and serves as member of the editorial board for Journal of Service Research, Industrial Marketing Management, Australasian Marketing Journal and Asia Pacific Journal of Marketing & Logistics. Riza has been ranked in the top 2% of scientists in the marketing discipline, top 5% of business researchers globally and top 1% of marketing researchers nationally in terms of research productivity and quality

Riza's teaching is characterised by a "scholarly-authentic" approach  whereby he empowers students to draw upon latest developments in marketing research to address contemporary challenges faced by industry partners. Riza has provided intellectual leadership in the academic community on the use of scholarly-authentic approach. His paper on this topic, published in Studies in Higher Education (James & Casidy, 2018), demonstrates that the use of authentic assessment is strongly related with student engagement and satisfaction. Riza has received several awards for his teaching performance, including Faculty of Business & Law award for teaching excellence (2014), and Faculty of Business & Law award for outstanding service contributions (2018) at Deakin University. 

Education/Academic qualification

Higher Education, Graduate Certificate in Learning and Teaching, Swinburne University of Technology

Award Date: 30 Apr 2012

Marketing, PhD, Monash University

Award Date: 14 May 2009

Marketing, Bachelor of Business (Honours), Monash University

Award Date: 4 Mar 2006

Marketing, Bachelor of Commerce, Curtin University

Award Date: 15 Jul 2004


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