Riza Casidy

Associate Professor


Research activity per year

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Personal profile


Riza Casidy is an associate professor and the research coordinator in the Department of Marketing at Macquarie University. Riza has had extensive experience as a marketing academic and consultant in Australia and overseas. His teaching philosophy is grounded on the authentic teaching approach which incorporates industry-relevant cases, activities, and assessments in the curriculum. He has received two Faculty awards for his contribution to teaching and service in recognition of his ongoing works in linking academia and industry.

Riza's main research interests are in the area of consumer-brand relationships and the effects of religion on consumer behaviour. His works on these topics have been published in Journal of Marketing Research, Journal of Service Research, Industrial Marketing Management, and Tourism Management, amongst others. He is an associate editor of International Journal of Consumer Studies and Journal of Strategic Marketing, and serves as member of the editorial board for Australasian Marketing Journal and Asia Pacific Journal of Marketing and Logistics. 

Education/Academic qualification

Higher Education, Graduate Certificate in Learning and Teaching, Swinburne University of Technology

Award Date: 30 Apr 2012

Marketing, PhD, Monash University

Award Date: 14 May 2009

Marketing, Bachelor of Business (Honours), Monash University

Award Date: 4 Mar 2006

Marketing, Bachelor of Commerce, Curtin University

Award Date: 15 Jul 2004


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