Projects per year
Personal profile
Biography
Riza Casidy is a Professor of Marketing and the Director of Research in the Department of Marketing at Macquarie University. Riza's main research interest is on the effects of ideological beliefs on consumer behaviour. His secondary research interest is on the study of consumer decision making in B2B context. He has published over 50 papers in high-quality (ABDC A* and A-ranked) journals, including Journal of Marketing Research, Journal of Service Research, Industrial Marketing Management, and European Journal of Marketing, amongst others. Riza has been ranked in the top 2% of scientists in the marketing discipline based on Stanford Ranking, top 5% of business researchers globally and top 1% of marketing researchers nationally in terms of research productivity and quality, according to P-Ranking.
Riza is an award-winning educator with one University award and three Faculty Awards to date including, most recently, Vice Chancellor's Award for Teaching Excellence (2022) at Macquarie University. Riza's teaching is characterised by a "scholarly-authentic" approach whereby he empowers students to draw upon latest developments in marketing research to address contemporary challenges faced by various industry partners, including Medibank and MYOB. His paper on this topic, published in Studies in Higher Education (James & Casidy, 2018), has provided intellectual leadership in the academic community on the use of scholarly-authentic approach to optimise student engagement.
Riza is actively involved in the marketing academic community as Associate Editor and/or Editorial board member of leading journals including Journal of Service Research, Industrial Marketing Management, Journal of Strategic Marketing, International Journal of Consumer Studies, and Australasian Marketing Journal. He is also an executive member of Australian and New Zealand Marketing Academy (ANZMAC).
Education/Academic qualification
Higher Education, Graduate Certificate in Learning and Teaching, Swinburne University of Technology
Award Date: 30 Apr 2012
Marketing, PhD, Monash University
Award Date: 14 May 2009
Marketing, Bachelor of Business (Honours), Monash University
Award Date: 4 Mar 2006
Marketing, Bachelor of Commerce, Curtin University
Award Date: 15 Jul 2004
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Network
Projects
- 1 Finished
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Higher Education Participation and Partnerships Program (HEPPP) funding for MMK101 teaching and learning model for inclusive teaching
Casidy, R. & Volkov, M.
1/01/15 → 30/12/16
Project: Teaching
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Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, M. W., Casidy, R. & Mohan, M., 15 Feb 2023, In: Journal of Business and Industrial Marketing. 38, 4, p. 958-973 16 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, R. & Lie, D. S., 19 Feb 2023, In: Industrial Marketing Management. 109, p. 245-256 12 p.Research output: Contribution to journal › Article › peer-review
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Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy
Casidy, R., Leckie, C., Nyadzayo, M. W. & Johnson, L. W., 28 Nov 2022, In: European Journal of Marketing. 56, 10, p. 2594-2621 28 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)7 Downloads (Pure) -
Innovation and adoption in emerging industrial markets: The role of trust and commitment in interfirm relationships: An abstract
Mohan, M., Nyadzayo, M. & Casidy, R., 2022, Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress. Allen, J., Jochims, B. & Wu, S. (eds.). Cham: Springer Nature Switzerland AG, p. 481-482 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
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Integrating B2B and B2C research to explain industrial buyer behavior
Casidy, R., Mohan, M. & Nyadzayo, M., Oct 2022, In: Industrial Marketing Management. 106, p. 267-269 3 p.Research output: Contribution to journal › Editorial
Prizes
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Faculty of Business and Law Award for Outstanding Contribution in Service
Casidy, Riza (Recipient), 2017
Prize
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Macquarie Business School (MQBS) Highly-Commended Finalist for the 2022 Vice-Chancellor’s Teaching Excellence Award
Casidy, Riza (Recipient), 1 Oct 2022
Prize: Teaching award
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Winner - Vice-Chancellor's Award for Teaching Excellence
Casidy, Riza (Recipient), 21 Nov 2022
Prize: Teaching award
Activities
- 6 Editorial work
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International Journal of Consumer Studies (Journal)
Riza Casidy (Editor)
1 May 2020Activity: Peer-review and editorial of research outputs › Editorial work
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Industrial Marketing Management (Journal)
Riza Casidy (Editor)
15 Jul 2020 → 15 Jul 2022Activity: Peer-review and editorial of research outputs › Editorial work
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Journal of Advertising (Journal)
Riza Casidy (Editor)
1 Jul 2020 → 31 Dec 2021Activity: Peer-review and editorial of research outputs › Editorial work
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Journal of Strategic Marketing (Journal)
Riza Casidy (Editor)
25 Mar 2019 → …Activity: Peer-review and editorial of research outputs › Editorial work
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Australasian Marketing Journal (Journal)
Riza Casidy (Member of editorial board)
25 Feb 2014 → …Activity: Peer-review and editorial of research outputs › Editorial work
Impacts
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Stanford University Global Scientist Citations Ranking
Riza Casidy (Participant)
Impact: Science impacts
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