Research output per year
Research output per year
Personal profile
Research interests
Marketing strategy, Innovation, and Entrepreneurship
Education/Academic qualification
Marketing, Master of Research, Creating brand awareness and brand image in new ventures: The Role of Entrepreneurial Marketing, Macquarie University
Award Date: 17 Feb 2022
Entrepreneurship , Bachelor of Business Management in Entrepreneurship and Management, Uva Wellassa University of Sri Lanka
Award Date: 2 Sept 2019
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective
Wijekoon, S., O'Cass, A. & Vesal, M., 25 Sept 2024, In: European Journal of Marketing. 58, 6, p. 1463-1492 30 p.Research output: Contribution to journal › Article › peer-review
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Creating brand awareness and brand image in new ventures: the role of entrepreneurial marketing
Wijekoon, S. P., 2021, (Unpublished)Research output: Thesis › Master (Research) Thesis