1989 …2020

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Outputs

2020

A Meta-analysis of when and how advertising creativity works

Rosengren, S., Eisend, M., Koslow, S. & Dahlen, M., 24 Jun 2020, In : Journal of Marketing.

Research output: Contribution to journalArticle

Open Access

Why do great creative ideas get rejected? The effect of creative ideation processes on external judges’ assessments

Kilgour, M., Koslow, S. & O’connor, H., 1 Mar 2020, In : Journal of Advertising Research. 60, 1, p. 12-27 16 p.

Research output: Contribution to journalArticle

2019

Can media neutrality limit creative potential? How advertising’s use of ideation templates fares across media

Tevi, A., Koslow, S. & Parker, J., 1 Sep 2019, In : Journal of Advertising Research. 59, 3, p. 312-328 17 p.

Research output: Contribution to journalArticle

Creativity and Ad theory

Sasser, S. L. & Koslow, S., 15 Apr 2019, Advertising theory. Rodgers, S. & Thorson, E. (eds.). 2nd ed. New York, NY ; Abingdon, Oxon: Routledge, p. 201-227 27 p. (Routledge communication series).

Research output: Chapter in Book/Report/Conference proceedingChapter

Future directions for advertising creativity research

West, D., Koslow, S. & Kilgour, M., 2019, In : Journal of Advertising. 48, 1, p. 102-114 13 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
2018

Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development

O’Connor, H., Kilgour, M., Koslow, S. & Sasser, S. L., 1 Jun 2018, In : Journal of Advertising Research. 58, 2, p. 202-217 16 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
4 Citations (Scopus)

The Creative search for an insight in account planning: An absorptive capacity approach

Parker, J., Ang, L. & Koslow, S., 2018, In : Journal of Advertising. 47, 3, p. 237-254 18 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)
2017

In the beginning was the word: establishing the foundations for creativity research in rhetoric theory

Tevi, A. & Koslow, S., 2017, Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement. Zabkar, V. & Eisend, M. (eds.). Wiesbaden, Germany: Springer, Springer Nature, p. 155-167 13 p. (European Advertising Academy).

Research output: Chapter in Book/Report/Conference proceedingChapter

The linguistic servicescape: Speaking their language may not be enough

Touchstone, E. E., Koslow, S., Shamdasani, P. N. & D'Alessandro, S., 1 Mar 2017, In : Journal of Business Research. 72, p. 147-157 11 p.

Research output: Contribution to journalArticle

19 Citations (Scopus)
2016

Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in Australian and New Zealand Agencies

O'Connor, H., Koslow, S., Kilgour, M. & Sasser, S. L., 2 Jan 2016, In : Journal of Advertising. 45, 1, p. 147-155 9 p.

Research output: Contribution to journalArticle

13 Citations (Scopus)
2015

I love creative advertising: What it is, when to call for it, and how to achieve it

Koslow, S., Mar 2015, In : Journal of Advertising Research. 55, 1, p. 5-8 4 p.

Research output: Contribution to journalEditorial

13 Citations (Scopus)
2013

Creativity Awards: Great Expectations?

Kilgour, M., Sasser, S. & Koslow, S., Apr 2013, In : Creativity Research Journal. 25, 2, p. 163-171 9 p.

Research output: Contribution to journalArticle

20 Citations (Scopus)

Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising?

Sasser, S. L., Koslow, S. & Kilgour, M., 2013, In : Journal of Advertising Research. 53, 3, p. 297-312 16 p.

Research output: Contribution to journalArticle

18 Citations (Scopus)
2012

Creativity and ad theory

Sasser, S. L. & Koslow, S., 2012, Advertising theory. Rodgers, S. & Thorson, E. (eds.). 1st ed. London: Taylor & Francis, p. 191-211 21 p. (Routledge Communications Series).

Research output: Chapter in Book/Report/Conference proceedingChapter

Customers behaving badly!

Ang, L. & Koslow, S., 2012, Rethinking Misbehavior and Resistance in Organizations. Barnes, A. & Taksa, L. (eds.). Bingley, UK: Emerald Group Publishing, Vol. 19. p. 181-207 27 p. (Advances in Industrial and Labor Relations; vol. 19).

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Citations (Scopus)

Passion, expertise, politics, and support: Creative dynamics in advertising agencies

Sasser, S. L. & Koslow, S., 2012, In : Journal of Advertising. 41, 3, p. 5-17 13 p.

Research output: Contribution to journalArticle

12 Citations (Scopus)

When bad is good: the creative conundrum of agency-client relationships

Sasser, S. L. & Koslow, S., 2012, Advances in advertising research: current insights and future trends. Eisend, M., Langner, T. & Okazaki, S. (eds.). Wiesbaden, Germany: Springer, Springer Nature, Vol. 3. p. 365-377 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2011

Assessing the quality of self-reported measures and the reliability of empirical findings: exploring creativity differences across worldwide agency creatives and managers

Sasser, S., Koslow, S. & Kilgour, M., 2011, Advances in advertising research: Vol. 2 : breaking new ground in theory and practice. Okazaki, S. (ed.). 1st ed. Wiesbaden, Germany: Gabler Verlag, Vol. 2. p. 359-371 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

What scanner-panel data tell us about advertising: A detective story with a dark twist

Koslow, S. & Tellis, G. J., 2011, In : Journal of Advertising Research. 51, 1, p. 87-100 14 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
2010

How consumer heterogeneity muddles the international advertising debate

Scott, K. & Costley, C., 2010, In : International Journal of Advertising. 29, 2, p. 221-244 24 p.

Research output: Contribution to journalArticle

14 Citations (Scopus)
2009
50 Citations (Scopus)
2008

Desperately seeking advertising creativity engaging an imaginative "3Ps" research agenda

Sasser, S. L. & Koslow, S., Dec 2008, In : Journal of Advertising. 37, 4, p. 5-19 15 p.

Research output: Contribution to journalArticle

89 Citations (Scopus)

The Creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote?

Sasser, S. L. & Koslow, S., 2008, New trends in advertising research. Pereira, F. C., Veríssimo, J. & Nijens, P. C. (eds.). 1st ed. Lisbon, Portugal: Edições Sílabo, p. 103-120 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2007

Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns

Sasser, S. L., Koslow, S. & Riordan, E. A., 2007, In : Journal of Advertising Research. 47, 3, p. 237-256 20 p.

Research output: Contribution to journalArticle

38 Citations (Scopus)
2006

Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity

Koslow, S., Sasser, S. L. & Riordan, E. A., Sep 2006, In : Journal of Advertising. 35, 3, p. 81-101 21 p.

Research output: Contribution to journalArticle

74 Citations (Scopus)

Editorial

Varey, R. J., Costley, C., Koslow, S. & Fitzgerald, M., 2006, In : Australasian Marketing Journal. 14, 1, p. 5-6 2 p.

Research output: Contribution to journalEditorial

2 Citations (Scopus)
2004

Supply chain performance measures for producers and processors of premium beef cuts: a conjoint approach

McDermott, A., Lovatt, S. J. & Koslow, S., 2004, In : Journal on Chain and Network Science. 4, 1, p. 33-43 11 p.

Research output: Contribution to journalArticle

3 Citations (Scopus)
2003

What is creative to whom and why? Perceptions in advertising agencies

Koslow, S., Sasser, S. L. & Riordan, E. A., 2003, In : Journal of Advertising Research. 43, 1, p. 96-110 15 p.

Research output: Contribution to journalReview article

93 Citations (Scopus)
2002

Sense of humor and advertising: a funny thing happened on the way to the model…

Costley, C., Koslow, S. & Galloway, G., 2002, In : Advances in Consumer Research. 29, p. 225-226 2 p.

Research output: Contribution to journalArticle

2000
59 Citations (Scopus)
1999

Comparing the symbolic and informational effects of language use in ethnic targeted communications strategies

Touchstone, E. E., Koslow, S. & Shamdasani, P., 1999, In : Advances in Consumer Research. 26, p. 267 1 p.

Research output: Contribution to journalConference paper

Conjoint analysis

Koslow, S., 1999, The Elgar companion to consumer research and economic psychology. Earl, P. E. & Kemp, S. (eds.). Cheltenham, UK, p. 99-106 8 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary/reference book

Spanish language billboard advertising in the US: are there effects on Anglos?

Touchstone, E. E., Homer, P. M. & Koslow, S., 1999, Writing business: genres, media and discourses. Bargiela-Chiappini, F. & Nickerson, C. (eds.). Essex: Pearson Educaion, p. 257-272 16 p. (Langage in social life series).

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
1994

Exploring language effects in ethnic advertising: a sociolinguistic perspective

Koslow, S., Shamdasani, P. N. & Touchstone, E. E., 1994, In : Journal of Consumer Research. 20, 4, p. 575-585 11 p.

Research output: Contribution to journalArticle

1989

Executional factors and advertising effectiveness: A replication

Stewart, D. W. & Koslow, S., 1 Oct 1989, In : Journal of Advertising. 18, 3, p. 21-32 12 p.

Research output: Contribution to journalArticle

104 Citations (Scopus)

Information search and decision making in the selection of family health care

Stewart, D. W., Hickson, G. B., Pechmann, C., Koslow, S. & Altemeier, W. A., 1989, In : Journal of Health Care Marketing. 9, 2, p. 29-39 11 p.

Research output: Contribution to journalArticle

32 Citations (Scopus)