Scott Koslow

Professor

1989 …2020
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Research Outputs 1989 2019

2019

Can media neutrality limit creative potential? How advertising’s use of ideation templates fares across media

Tevi, A., Koslow, S. & Parker, J., 1 Sep 2019, In : Journal of Advertising Research. 59, 3, p. 312-328 17 p.

Research output: Contribution to journalArticleResearchpeer-review

neutrality
Television
Marketing
pricing
Neutrality

Creativity and Ad theory

Sasser, S. L. & Koslow, S., 15 Apr 2019, Advertising theory. Rodgers, S. & Thorson, E. (eds.). 2nd ed. New York, NY ; Abingdon, Oxon: Routledge, p. 201-227 27 p. (Routledge communication series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Future directions for advertising creativity research

West, D., Koslow, S. & Kilgour, M., 2019, In : Journal of Advertising. 48, 1, p. 102-114 13 p.

Research output: Contribution to journalArticleResearchpeer-review

creativity
Marketing
research interest
new media
evaluation
2018

Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development

O’Connor, H., Kilgour, M., Koslow, S. & Sasser, S. L., 1 Jun 2018, In : Journal of Advertising Research. 58, 2, p. 202-217 16 p.

Research output: Contribution to journalArticleResearchpeer-review

advertising industry
creativity
Marketing
driver
Flavors

How rhetoric theory informs the creative advertising development process: reconciling differences between advertising scholarship and practice

Tevi, A. & Koslow, S., 1 Mar 2018, In : Journal of Advertising Research. 58, 1, p. 111-128 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
rhetoric
Patents and inventions
Rhetoric
Development process

The Creative search for an insight in account planning: An absorptive capacity approach

Parker, J., Ang, L. & Koslow, S., 2018, In : Journal of Advertising. 47, 3, p. 237-254 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
Planning
planning
advertising industry
consumer information
2017

In the beginning was the word: establishing the foundations for creativity research in rhetoric theory

Tevi, A. & Koslow, S., 2017, Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement. Zabkar, V. & Eisend, M. (eds.). Wiesbaden, Germany: Springer, Springer Nature, p. 155-167 13 p. (European Advertising Academy).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Rhetoric
Creativity
Template
Development process
Idea generation

The linguistic servicescape: Speaking their language may not be enough

Touchstone, E. E., Koslow, S., Shamdasani, P. N. & D'Alessandro, S., 1 Mar 2017, In : Journal of Business Research. 72, p. 147-157 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Servicescape
Language
Service encounter
Retail banking
Service provider
2016

Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in Australian and New Zealand Agencies

O'Connor, H., Koslow, S., Kilgour, M. & Sasser, S. L., 2 Jan 2016, In : Journal of Advertising. 45, 1, p. 147-155 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
New Zealand
marketing
campaign
creativity
2015

I love creative advertising: What it is, when to call for it, and how to achieve it

Koslow, S., 2015, In : Journal of Advertising Research. 55, 1, p. 5-8 4 p.

Research output: Contribution to journalEditorialResearchpeer-review

2013

Creativity Awards: Great Expectations?

Kilgour, M., Sasser, S. & Koslow, S., Apr 2013, In : Creativity Research Journal. 25, 2, p. 163-171 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Creativity
Proxy
Research Personnel

Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising?

Sasser, S. L., Koslow, S. & Kilgour, M., 2013, In : Journal of Advertising Research. 53, 3, p. 297-312 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2012

Creativity and ad theory

Sasser, S. L. & Koslow, S., 2012, Advertising theory. Rodgers, S. & Thorson, E. (eds.). 1st ed. London: Taylor & Francis, p. 191-211 21 p. (Routledge Communications Series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Customers behaving badly!

Ang, L. & Koslow, S., 2012, Rethinking Misbehavior and Resistance in Organizations. Barnes, A. & Taksa, L. (eds.). Bingley, UK: Emerald Group Publishing, Vol. 19. p. 181-207 27 p. (Advances in Industrial and Labor Relations; vol. 19).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

customer
deviant behavior
marketing
reputation
sovereignty

Passion, expertise, politics, and support: Creative dynamics in advertising agencies

Sasser, S. L. & Koslow, S., 2012, In : Journal of Advertising. 41, 3, p. 5-17 13 p.

Research output: Contribution to journalArticleResearchpeer-review

advertising industry
creativity
Marketing
expertise
politics

When bad is good: the creative conundrum of agency-client relationships

Sasser, S. L. & Koslow, S., 2012, Advances in advertising research: current insights and future trends. Eisend, M., Langner, T. & Okazaki, S. (eds.). Wiesbaden, Germany: Springer, Springer Nature, Vol. 3. p. 365-377 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Economics
Consumer packaged goods
Resources
Long-term relationships
Advertising agencies
2011

Assessing the quality of self-reported measures and the reliability of empirical findings: exploring creativity differences across worldwide agency creatives and managers

Sasser, S., Koslow, S. & Kilgour, M., 2011, Advances in advertising research: Vol. 2 : breaking new ground in theory and practice. Okazaki, S. (ed.). 1st ed. Wiesbaden, Germany: Gabler Verlag, Vol. 2. p. 359-371 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

What scanner-panel data tell us about advertising: A detective story with a dark twist

Koslow, S. & Tellis, G. J., 2011, In : Journal of Advertising Research. 51, 1, p. 87-100 14 p.

Research output: Contribution to journalArticleResearchpeer-review

2010

How consumer heterogeneity muddles the international advertising debate

Scott, K. & Costley, C., 2010, In : International Journal of Advertising. 29, 2, p. 221-244 24 p.

Research output: Contribution to journalArticleResearchpeer-review

2009

Why and how do creative thinking techniques work? Trading off originality and appropriateness to make more creative advertising

Kilgour, M. & Koslow, S., Aug 2009, In : Journal of the Academy of Marketing Science. 37, 3, p. 298-309 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Creative thinking
Appropriateness
Marketing
Experiment
Creativity
2008

Desperately seeking advertising creativity engaging an imaginative "3Ps" research agenda

Sasser, S. L. & Koslow, S., Dec 2008, In : Journal of Advertising. 37, 4, p. 5-19 15 p.

Research output: Contribution to journalArticleResearchpeer-review

creativity
Marketing
paradigm
human being
methodology

The Creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote?

Sasser, S. L. & Koslow, S., 2008, New trends in advertising research. Pereira, F. C., Veríssimo, J. & Nijens, P. C. (eds.). 1st ed. Lisbon, Portugal: Edições Sílabo, p. 103-120 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

2007

Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns

Sasser, S. L., Koslow, S. & Riordan, E. A., 2007, In : Journal of Advertising Research. 47, 3, p. 237-256 20 p.

Research output: Contribution to journalArticleResearchpeer-review

advertising campaign
interactive media
Marketing
campaign
advertising industry
2006

Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity

Koslow, S., Sasser, S. L. & Riordan, E. A., Sep 2006, In : Journal of Advertising. 35, 3, p. 81-101 21 p.

Research output: Contribution to journalArticleResearchpeer-review

creativity
Marketing
advertising industry
Chilling
campaign

Editorial

Varey, R. J., Costley, C., Koslow, S. & Fitzgerald, M., 2006, In : Australasian Marketing Journal. 14, 1, p. 5-6 2 p.

Research output: Contribution to journalEditorialResearchpeer-review

2004

Supply chain performance measures for producers and processors of premium beef cuts: a conjoint approach

McDermott, A., Lovatt, S. J. & Koslow, S., 2004, In : Journal on Chain and Network Science. 4, 1, p. 33-43 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Beef
Farms
Supply chains
Sales
Lead
2003

What is creative to whom and why? Perceptions in advertising agencies

Koslow, S., Sasser, S. L. & Riordan, E. A., 2003, In : Journal of Advertising Research. 43, 1, p. 96-110 15 p.

Research output: Contribution to journalReview articleResearchpeer-review

advertising industry
Marketing
creativity
Advertising agencies
2002

Consumer skepticism and the “waiting room of the mind”: are consumers more likely to believe advertising claims if they are merely comprehended?

Koslow, S. & Beltramini, R. F., 2002, In : Advances in Consumer Research. 29, p. 473-479 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Automatic Data Processing
Skepticism
Conceptualization
Information processing

Sense of humor and advertising: a funny thing happened on the way to the model…

Costley, C., Koslow, S. & Galloway, G., 2002, In : Advances in Consumer Research. 29, p. 225-226 2 p.

Research output: Contribution to journalArticleResearchpeer-review

2000

Can the truth hurt? How honest and persuasive advertising can unintentionally lead to increased consumer skepticism

Koslow, S., 2000, In : Journal of Consumer Affairs. 34, 2, p. 245-268 24 p.

Research output: Contribution to journalArticleResearchpeer-review

reactance
tactics
coping
Skepticism
Tactics
1999

Comparing the symbolic and informational effects of language use in ethnic targeted communications strategies

Touchstone, E. E., Koslow, S. & Shamdasani, P., 1999, In : Advances in Consumer Research. 26, p. 267 1 p.

Research output: Contribution to journalConference paperResearchpeer-review

Language
Communication
Hispanic Americans
Cues
Los Angeles

Conjoint analysis

Koslow, S., 1999, The Elgar companion to consumer research and economic psychology. Earl, P. E. & Kemp, S. (eds.). Cheltenham, UK, p. 99-106 8 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary/reference bookResearch

Spanish language billboard advertising in the US: are there effects on Anglos?

Touchstone, E. E., Homer, P. M. & Koslow, S., 1999, Writing business: genres, media and discourses. Bargiela-Chiappini, F. & Nickerson, C. (eds.). Essex: Pearson Educaion, p. 257-272 16 p. (Langage in social life series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

1994

Exploring language effects in ethnic advertising: a sociolinguistic perspective

Koslow, S., Shamdasani, P. N. & Touchstone, E. E., 1994, In : Journal of Consumer Research. 20, 4, p. 575-585 11 p.

Research output: Contribution to journalArticleResearchpeer-review

sociolinguistics
language
Spanish language
language usage
subculture
1989

Executional factors and advertising effectiveness: A replication

Stewart, D. W. & Koslow, S., 1 Oct 1989, In : Journal of Advertising. 18, 3, p. 21-32 12 p.

Research output: Contribution to journalArticleResearchpeer-review

advertising effectiveness
persuasion
Marketing
comprehension
performance

Information search and decision making in the selection of family health care

Stewart, D. W., Hickson, G. B., Pechmann, C., Koslow, S. & Altemeier, W. A., 1989, In : Journal of Health Care Marketing. 9, 2, p. 29-39 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Family Health
Health Personnel
Decision Making
Delivery of Health Care
Health Maintenance Organizations