Scott Koslow

Professor

1989 …2020
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Research Outputs 1989 2019

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2019

Creativity and Ad theory

Sasser, S. L. & Koslow, S., 15 Apr 2019, Advertising theory. Rodgers, S. & Thorson, E. (eds.). 2nd ed. New York, NY ; Abingdon, Oxon: Routledge, p. 201-227 27 p. (Routledge communication series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

2017

In the beginning was the word: establishing the foundations for creativity research in rhetoric theory

Tevi, A. & Koslow, S., 2017, Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement. Zabkar, V. & Eisend, M. (eds.). Wiesbaden, Germany: Springer, Springer Nature, p. 155-167 13 p. (European Advertising Academy).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Rhetoric
Creativity
Template
Development process
Idea generation
2012

Creativity and ad theory

Sasser, S. L. & Koslow, S., 2012, Advertising theory. Rodgers, S. & Thorson, E. (eds.). 1st ed. London: Taylor & Francis, p. 191-211 21 p. (Routledge Communications Series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Customers behaving badly!

Ang, L. & Koslow, S., 2012, Rethinking Misbehavior and Resistance in Organizations. Barnes, A. & Taksa, L. (eds.). Bingley, UK: Emerald Group Publishing, Vol. 19. p. 181-207 27 p. (Advances in Industrial and Labor Relations; vol. 19).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

customer
deviant behavior
marketing
reputation
sovereignty
2011

Assessing the quality of self-reported measures and the reliability of empirical findings: exploring creativity differences across worldwide agency creatives and managers

Sasser, S., Koslow, S. & Kilgour, M., 2011, Advances in advertising research: Vol. 2 : breaking new ground in theory and practice. Okazaki, S. (ed.). 1st ed. Wiesbaden, Germany: Gabler Verlag, Vol. 2. p. 359-371 13 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

2008

The Creative advertising development process: is organizational politics a recipe for disaster or a dysfunctional antidote?

Sasser, S. L. & Koslow, S., 2008, New trends in advertising research. Pereira, F. C., Veríssimo, J. & Nijens, P. C. (eds.). 1st ed. Lisbon, Portugal: Edições Sílabo, p. 103-120 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

1999

Spanish language billboard advertising in the US: are there effects on Anglos?

Touchstone, E. E., Homer, P. M. & Koslow, S., 1999, Writing business: genres, media and discourses. Bargiela-Chiappini, F. & Nickerson, C. (eds.). Essex: Pearson Educaion, p. 257-272 16 p. (Langage in social life series).

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review