Scott Koslow

Professor

1989 …2022

Research activity per year

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Conference proceeding contribution

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  • 2015

    Co-creation of award winning advertisements

    Sasser, S., Kilgour, M. & Koslow, S., 2015, Marketing Dynamism New Orleans, LA, USA Things Stay the Same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. Robinson, Jr, L. (ed.). Cham: Springer Nature Switzerland AG, p. 291 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

  • 2012

    When bad is good: the creative conundrum of agency-client relationships

    Sasser, S. L. & Koslow, S., 2012, Advances in advertising research: current insights and future trends. Eisend, M., Langner, T. & Okazaki, S. (eds.). Wiesbaden, Germany: Springer, Springer Nature, Vol. 3. p. 365-377 13 p.

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review