Scott Koslow

Professor

1989 …2020
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Research Outputs 1989 2019

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Conference proceeding contribution
2012

When bad is good: the creative conundrum of agency-client relationships

Sasser, S. L. & Koslow, S., 2012, Advances in advertising research: current insights and future trends. Eisend, M., Langner, T. & Okazaki, S. (eds.). Wiesbaden, Germany: Springer, Springer Nature, Vol. 3. p. 365-377 13 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Economics
Consumer packaged goods
Resources
Long-term relationships
Advertising agencies