Scott Koslow

Professor

1989 …2020
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Research Outputs 1989 2019

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Article
2019

Can media neutrality limit creative potential? How advertising’s use of ideation templates fares across media

Tevi, A., Koslow, S. & Parker, J., 1 Sep 2019, In : Journal of Advertising Research. 59, 3, p. 312-328 17 p.

Research output: Contribution to journalArticleResearchpeer-review

neutrality
Television
Marketing
pricing
Neutrality

Future directions for advertising creativity research

West, D., Koslow, S. & Kilgour, M., 2019, In : Journal of Advertising. 48, 1, p. 102-114 13 p.

Research output: Contribution to journalArticleResearchpeer-review

creativity
Marketing
research interest
new media
evaluation
2018

Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development

O’Connor, H., Kilgour, M., Koslow, S. & Sasser, S. L., 1 Jun 2018, In : Journal of Advertising Research. 58, 2, p. 202-217 16 p.

Research output: Contribution to journalArticleResearchpeer-review

advertising industry
creativity
Marketing
driver
Flavors

How rhetoric theory informs the creative advertising development process: reconciling differences between advertising scholarship and practice

Tevi, A. & Koslow, S., 1 Mar 2018, In : Journal of Advertising Research. 58, 1, p. 111-128 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
rhetoric
Patents and inventions
Rhetoric
Development process

The Creative search for an insight in account planning: An absorptive capacity approach

Parker, J., Ang, L. & Koslow, S., 2018, In : Journal of Advertising. 47, 3, p. 237-254 18 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
Planning
planning
advertising industry
consumer information
2017

The linguistic servicescape: Speaking their language may not be enough

Touchstone, E. E., Koslow, S., Shamdasani, P. N. & D'Alessandro, S., 1 Mar 2017, In : Journal of Business Research. 72, p. 147-157 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Servicescape
Language
Service encounter
Retail banking
Service provider
2016

Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in Australian and New Zealand Agencies

O'Connor, H., Koslow, S., Kilgour, M. & Sasser, S. L., 2 Jan 2016, In : Journal of Advertising. 45, 1, p. 147-155 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Marketing
New Zealand
marketing
campaign
creativity
2013

Creativity Awards: Great Expectations?

Kilgour, M., Sasser, S. & Koslow, S., Apr 2013, In : Creativity Research Journal. 25, 2, p. 163-171 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Creativity
Proxy
Research Personnel

Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising?

Sasser, S. L., Koslow, S. & Kilgour, M., 2013, In : Journal of Advertising Research. 53, 3, p. 297-312 16 p.

Research output: Contribution to journalArticleResearchpeer-review

2012

Passion, expertise, politics, and support: Creative dynamics in advertising agencies

Sasser, S. L. & Koslow, S., 2012, In : Journal of Advertising. 41, 3, p. 5-17 13 p.

Research output: Contribution to journalArticleResearchpeer-review

advertising industry
creativity
Marketing
expertise
politics
2011

What scanner-panel data tell us about advertising: A detective story with a dark twist

Koslow, S. & Tellis, G. J., 2011, In : Journal of Advertising Research. 51, 1, p. 87-100 14 p.

Research output: Contribution to journalArticleResearchpeer-review

2010

How consumer heterogeneity muddles the international advertising debate

Scott, K. & Costley, C., 2010, In : International Journal of Advertising. 29, 2, p. 221-244 24 p.

Research output: Contribution to journalArticleResearchpeer-review

2009

Why and how do creative thinking techniques work? Trading off originality and appropriateness to make more creative advertising

Kilgour, M. & Koslow, S., Aug 2009, In : Journal of the Academy of Marketing Science. 37, 3, p. 298-309 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Creative thinking
Appropriateness
Marketing
Experiment
Creativity
2008

Desperately seeking advertising creativity engaging an imaginative "3Ps" research agenda

Sasser, S. L. & Koslow, S., Dec 2008, In : Journal of Advertising. 37, 4, p. 5-19 15 p.

Research output: Contribution to journalArticleResearchpeer-review

creativity
Marketing
paradigm
human being
methodology
2007

Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns

Sasser, S. L., Koslow, S. & Riordan, E. A., 2007, In : Journal of Advertising Research. 47, 3, p. 237-256 20 p.

Research output: Contribution to journalArticleResearchpeer-review

advertising campaign
interactive media
Marketing
campaign
advertising industry
2006

Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity

Koslow, S., Sasser, S. L. & Riordan, E. A., Sep 2006, In : Journal of Advertising. 35, 3, p. 81-101 21 p.

Research output: Contribution to journalArticleResearchpeer-review

creativity
Marketing
advertising industry
Chilling
campaign
2004

Supply chain performance measures for producers and processors of premium beef cuts: a conjoint approach

McDermott, A., Lovatt, S. J. & Koslow, S., 2004, In : Journal on Chain and Network Science. 4, 1, p. 33-43 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Beef
Farms
Supply chains
Sales
Lead
2002

Consumer skepticism and the “waiting room of the mind”: are consumers more likely to believe advertising claims if they are merely comprehended?

Koslow, S. & Beltramini, R. F., 2002, In : Advances in Consumer Research. 29, p. 473-479 7 p.

Research output: Contribution to journalArticleResearchpeer-review

Automatic Data Processing
Skepticism
Conceptualization
Information processing

Sense of humor and advertising: a funny thing happened on the way to the model…

Costley, C., Koslow, S. & Galloway, G., 2002, In : Advances in Consumer Research. 29, p. 225-226 2 p.

Research output: Contribution to journalArticleResearchpeer-review

2000

Can the truth hurt? How honest and persuasive advertising can unintentionally lead to increased consumer skepticism

Koslow, S., 2000, In : Journal of Consumer Affairs. 34, 2, p. 245-268 24 p.

Research output: Contribution to journalArticleResearchpeer-review

reactance
tactics
coping
Skepticism
Tactics
1994

Exploring language effects in ethnic advertising: a sociolinguistic perspective

Koslow, S., Shamdasani, P. N. & Touchstone, E. E., 1994, In : Journal of Consumer Research. 20, 4, p. 575-585 11 p.

Research output: Contribution to journalArticleResearchpeer-review

sociolinguistics
language
Spanish language
language usage
subculture
1989

Executional factors and advertising effectiveness: A replication

Stewart, D. W. & Koslow, S., 1 Oct 1989, In : Journal of Advertising. 18, 3, p. 21-32 12 p.

Research output: Contribution to journalArticleResearchpeer-review

advertising effectiveness
persuasion
Marketing
comprehension
performance

Information search and decision making in the selection of family health care

Stewart, D. W., Hickson, G. B., Pechmann, C., Koslow, S. & Altemeier, W. A., 1989, In : Journal of Health Care Marketing. 9, 2, p. 29-39 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Family Health
Health Personnel
Decision Making
Delivery of Health Care
Health Maintenance Organizations