Scott Koslow

Professor

1989 …2020
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Research Outputs 1989 2019

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Review article
2003

What is creative to whom and why? Perceptions in advertising agencies

Koslow, S., Sasser, S. L. & Riordan, E. A., 2003, In : Journal of Advertising Research. 43, 1, p. 96-110 15 p.

Research output: Contribution to journalReview articleResearchpeer-review

advertising industry
Marketing
creativity
Advertising agencies