Syed Mahmudur Rahman joined the Macquarie Business School (MQBS) in January 2020. His research focuses on customer experience (CX) and customer engagement (CE), and he is particularly interested in omnichannel marketing. His work has appeared in highly ranked journals such as the Journal of Retailing (JR), International Journal of Information Management (IJIM), and Journal of Services Marketing (JSM). He has received multiple research grants at MQBS. Syed regularly runs research seminars and workshops on the scale development process, online survey techniques and best practices, mean-end-chain theory and laddering technique driven data collection process. Syed has also integrated contemporary CX theories and research methods into his teaching units, such as Marketing Media Insights, Know Your Customers, and Strategic CX.

Syed has completed his PhD in Marketing Management from the University of Newcastle (UoN), Australia, in December 2019. He came into the PhD with an MBA (UoN; with distinction) and a Bachelor of Computer Engineering (University of Wollongong, Australia). In 2003, during his undergraduate studies, Syed co-founded a start-up e-commerce business. Syed’s substantial experience with e-commerce business management led him to develop the curriculum for multiple digital marketing units at UoN (2017-2020) and Brac University (2014-2016). For superior teaching performances at UoN, Syed received the ‘Excellence in Teaching for a Sessional Staff’ award in 2017. Syed worked with General Electric (GE), Australia as a systems engineer for six years (2008-2014), where he received GE’s Above & Beyond Award for ‘Inclusiveness at work’ in 2012.

- Customer experience (CX)

- Customer engagement (CE)

- Measurement model development / Scale development

- Omnichannel retailing

- Marketing analytics

- Consumer insights

- Digital marketing

- Sales and personal selling