Syed has joined the Macquarie Business School in January 2020. He has completed his PhD in Marketing Management from the University of Newcastle (UoN), Australia in December 2019. The title of his thesis is ‘Measuring Customers’ Perception of Omnichannel Retail Quality and its Impact on Customer Engagement’. He came into the PhD with an MBA (UoN) and a Bachelor of Computer Engineering (University of Wollongong, Australia). In 2003, during his undergraduate studies, Syed developed a start-up e-commerce business. After completing his Bachelor degree in 2006, Syed worked with General Electric (GE), Australia as a systems engineer for six years. In this position, he engaged in the delivery of corporate training and developed a passion for teaching. In November 2012, Syed received GE’s Above & Beyond Award for ‘Inclusiveness at work’. GE sponsored his MBA studies, during which he became inspired to be an academic. On completion of his MBA with distinction, in 2014, he accepted an academic position with BRAC University, Bangladesh. In this position, led by Syed’s substantial experience with e-commerce business management, he developed the curriculum for multiple digital marketing courses to meet the growing need for skilled graduates with e-commerce and digital marketing related skills. He returned to UoN in 2016 to pursue a PhD in omnichannel retail quality and customer engagement. In addition to research activities, Syed developed and delivered postgraduate and undergraduate level digital marketing courses at UoN. For superior teaching performances, Syed received the ‘Excellence in Teaching for a Sessional Staff’ award in 2017.

- Customer experience (CX)

- Customer engagement (CE)

- Measurement model development / Scale development

- Omnichannel retailing

- Digital marketing

- Marketing analytics

- Sales and personal selling