Vida Siahtiri

Associate Professor

20102019
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Fingerprint Dive into the research topics where Vida Siahtiri is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Status consumption Business & Economics
Innovation Business & Economics
Professional service firms Business & Economics
Young adults Business & Economics
Suppliers Business & Economics
Emerging countries Business & Economics
Sustainability Business & Economics
Manufacturing firms Business & Economics

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Research Outputs 2010 2019

  • 14 Article
  • 9 Conference proceeding contribution
  • 2 Conference abstract

Can collaboration help base of the pyramid firms offer affordable products?

Siahtiri, V., O'Cass, A., Getnet, H. & Ahmadi, H., 2019, EMAC 2019 Proceedings. European Marketing Academy

Research output: Chapter in Book/Report/Conference proceedingConference abstractResearch

Driving service innovativeness via collaboration with customers and suppliers: Evidence from business-to-business services

Heirati, N. & Siahtiri, V., Apr 2019, In : Industrial Marketing Management. 78, p. 6-16 11 p.

Research output: Contribution to journalArticleResearchpeer-review

Business-to-business services
Suppliers
Innovativeness
Novelty
Service firms

Flow, mobile app usage situations, and user mindfulness

Valinatajbahnamiri, M., Siahtiri, V. & O'Cass, A., 2019, ANZMAC 2019 Winds of Change: Conference Proceedings. Richard, J. E. & Kadirov, D. (eds.). Australian and New Zealand Marketing Academy (ANZMAC), p. 621-625 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Application programs
Sampling

How do materialists choose prominent brands in emerging markets?

Siahtiri, V. & Lee, W. J. T., Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 133-138 6 p.

Research output: Contribution to journalArticleResearchpeer-review

Materialism
Emerging markets
Price consciousness
Brand choice
Managers
Status consumption
Individualism/collectivism
Life satisfaction
Individualism
Bangladesh