Vida Siahtiri

Associate Professor

20102019

Research output per year

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Research Outputs

  • 14 Article
  • 9 Conference proceeding contribution
  • 2 Conference abstract

Can collaboration help base of the pyramid firms offer affordable products?

Siahtiri, V., O'Cass, A., Getnet, H. & Ahmadi, H., 2019, EMAC 2019 Proceedings. European Marketing Academy

Research output: Chapter in Book/Report/Conference proceedingConference abstract

  • 9 Citations (Scopus)

    Flow, mobile app usage situations, and user mindfulness

    Valinatajbahnamiri, M., Siahtiri, V. & O'Cass, A., 2019, ANZMAC 2019 Winds of Change: Conference Proceedings. Richard, J. E. & Kadirov, D. (eds.). Australian and New Zealand Marketing Academy (ANZMAC), p. 621-625 5 p.

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

  • How do materialists choose prominent brands in emerging markets?

    Siahtiri, V. & Lee, W. J. T., Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 133-138 6 p.

    Research output: Contribution to journalArticle

  • 2 Citations (Scopus)
  • Activities

    • 3 Oral presentation

    Maximizing brand equity via ambidextrous frontline employees

    Vida Siahtiri (Speaker), Aron O'Cass (Speaker)
    20 Jul 2019

    Activity: Talk or presentationOral presentation

    Unpacking the role of brand-oriented people processes as determinants of service solutions performance and brand equity

    Vida Siahtiri (Speaker), Aron O'Cass (Speaker), Nima Heirati (Speaker)
    12 Jun 2018

    Activity: Talk or presentationOral presentation

    Benefits of Bricolage and Ties in NPD at the Base of the Pyramid Market (BoP)

    Vida Siahtiri (Speaker), Hailu Getnet (Speaker), Aron O'Cass (Speaker), Hormoz Ahmadi (Speaker)
    11 Nov 201715 Nov 2017

    Activity: Talk or presentationOral presentation