Vida Siahtiri

Associate Professor

Research output per year

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Maximizing brand equity via ambidextrous frontline employees
Vida Siahtiri (Speaker), Aron O'Cass (Speaker)
20 Jul 2019
Activity: Talk or presentation › Presentation
Unpacking the role of brand-oriented people processes as determinants of service solutions performance and brand equity
Vida Siahtiri (Speaker), Aron O'Cass (Speaker), Nima Heirati (Speaker)
12 Jun 2018
Activity: Talk or presentation › Presentation
Benefits of Bricolage and Ties in NPD at the Base of the Pyramid Market (BoP)
Vida Siahtiri (Speaker), Hailu Getnet (Speaker), Aron O'Cass (Speaker), Hormoz Ahmadi (Speaker)
11 Nov 2017 → 15 Nov 2017
Activity: Talk or presentation › Presentation

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