Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

If you made any changes in Pure these will be visible here soon.

Personal profile


Dr Li’s research focuses on understanding how consumers process different marketplace information and its subsequent influences on consumers’ judgment and decision making.  This general research interest falls into three specific domains of research: behavioural pricing, priming effects, and consumer heuristics and lay-beliefs.

Education/Academic qualification

Marketing, PhD, Three Essays in Consumer Information Processing In the Context of Retailing, HEC Paris

Award Date: 31 Jul 2015

Economics, Master of Science, Bocconi University

Award Date: 31 Jul 2010

Psychology, Bachelor of Science, Fudan University

Award Date: 1 Jul 2007


Dive into the research topics where Yi Li is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or