Yi Li
  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20152021

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Personal profile

Biography

Dr Li’s research focuses on understanding how consumers process different marketplace information and its subsequent influences on consumers’ judgment and decision making.  This general research interest falls into three specific domains of research: behavioural pricing, priming effects, and consumer heuristics and lay-beliefs.

Education/Academic qualification

Marketing, PhD, HEC Paris

Award Date: 31 Jul 2015

Economics, Master of Science, Bocconi University

Award Date: 31 Jul 2010

Psychology, Bachelor of Science, Fudan University

Award Date: 1 Jul 2007

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