• 0 Citations
  • 0 h-Index
20152018

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Biography

Dr Li’s research focuses on understanding how consumers process different marketplace information and its subsequent influences on consumers’ judgment and decision making.  This general research interest falls into three specific domains of research: behavioural pricing, priming effects, and consumer heuristics and lay-beliefs.

Education/Academic qualification

Marketing, PhD, HEC Paris

Economics, Master of Science, Bocconi University

Psychology, Bachelor of Science, Fudan University

Fingerprint Dive into the research topics where Yi Li is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Outputs

  • 4 Conference abstract

The “healthy=light” heuristic

Heuvinck, N., Li, Y. & Pandelaere, M., 2018, ANZMAC 2018 Conference Proceedings : Connect. Engage. Transform. Conduit, J., Plewa, C. & Wilkie, D. (eds.). Adelaide: University of Adelaide, p. 116 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract

  • Paying more to save less: the effect of self-selected price bundling on willingness to pay

    Li, Y. & Sokolova, T., 2016, North American advances in consumer research. Moreau, P. & Puntoni, S. (eds.). Duluth, Minnesota: Association for Consumer Research, Vol. 44. p. 530-531 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference abstract

    Open Access
  • The denomination-spending matching effect: when the magnitude matches, it feels less painful to pay

    Li, Y., 2015, Asia-Pacific advances in consumer research. Wan, E. W. & Zhang, M. (eds.). Duluth, Minnesota: Association for Consumer Research, Vol. 11. p. 326 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference abstract

    Open Access
  • Towards a comprehensive understanding of attention bias in choice process

    Li, Y. & Atalay, S., 2015, North American advances in consumer research. Diehl, K. & Yoon, C. (eds.). Duluth, Minnesota: Association for Consumer Research, Vol. 43. p. 796 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference abstract

    Open Access
  • Prizes