Yimin Huang

Dr, Deputy Head, Department of Marketing

20062018
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Personal profile

Biography

Stephanie is Senior Lecturer in Marketing and Deputy Head of Department of Marketing at Macquarie University. Her main research interest is in investigating dynamics and evolution of business relationships and networks, consumer vulnerability and well-being, luxury branding and consumer engagement, and cross-cultural research. Her work has been published in leading marketing journals including Industrial Marketing Management, Journal of Public Policy and Marketing, Journal of Retailing and Consumer Services, among others. 

Stephanie received her Bachelor's and Master's degree from Fudan University in China, and PhD in Marketing from University of New South Wales in Australia. Before joining Macquarie University, Stephanie has worked as Lecturer in Marketing at UNSW and Fudan University. In addition, she has taken senior managerial roles in education sectors including Director of International Affairs and Relations in the faculty of business at Fudan University and Executive Director for joint degree program between Fudan University and University of Hamburg. Her work experience also includes working for consulting, media and market research firms.

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commitment Social Sciences
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cultural factors Social Sciences
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Simulation Business & Economics

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Projects 2013 2016

Research Output 2006 2018

Culturally varied relationality in buyer-supplier negotiations: a multi-session simulation

Cheng, J., Huang, Y. & Su, Y., 2018, In : International Journal of Conflict Management. 29, 1, p. 47-69 23 p.

Research output: Contribution to journalArticleResearchpeer-review

supplier
simulation
commitment
Industry
cultural factors

Exploring Life Satisfaction Among Subsistence Migrant Consumers: A Case in China

Huang, Y., Chu, R. & Cheng, J., 17 Dec 2018, In : Journal of Public Policy and Marketing. 38, 1, p. 96-109 14 p.

Research output: Contribution to journalArticleResearchpeer-review

In the shadow of SOEs: the duality in management practices of a Chinese bank’s overseas operation

Jack, R. G., Guo, F., Huang, Y. & Zhu, J., 2017, International business in the information age: Proceedings of the 43rd Annual Conference of the European International Business Academy. Piscitello, L. & Elia, S. (eds.). Milan, p. 7 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstractResearchpeer-review

Duality
Management practices
State enterprises
Adaptation strategies
Internationalization

Relationality in negotiations: a systematic review and propositions for future research

Cheng, J., Huang, Y. & Su, Y., 2017, In : International Journal of Conflict Management. 28, 3, p. 295-321 27 p.

Research output: Contribution to journalArticleResearchpeer-review

Systematic review
methodology
Values
literature
Qualitative approaches

Cultural effects on relationality in negotiations: an experimental study

Cheng, J., Huang, Y. & Su, Y., Jan 2016, In : Academy of Management. Proceedings. 2016, 1, 15567.

Research output: Contribution to journalMeeting abstractResearchpeer-review

Open Access
Experimental study
Relational capital
Self-construal
Simulation
Cultural factors

Activities 2016 2016

  • 1 Oral presentation

Culturally varied relationality in buyer-supplier negotiations: A multi-session simulation

Yimin Huang (Speaker), Yong Su (Speaker), Junjun Cheng (Speaker)
18 Feb 2016

Activity: Talk or presentationOral presentation