Projects per year
Personal profile
Biography
Stephanie is Associate Professor in Marketing and Associate Dean (Curriculum and Learning, Pre-Experience) at Macquarie Business School, Macquarie University. Her main research interest is in investigating dynamics and evolution of business relationships and networks, consumer vulnerability and well-being, luxury branding and consumer engagement, and cross-cultural research. Her work has been published in leading marketing journals including Industrial Marketing Management, Journal of Public Policy and Marketing, Journal of Retailing and Consumer Services, among others.
Stephanie received her Bachelor's and Master's degree from Fudan University in China, and PhD in Marketing from University of New South Wales in Australia. Before joining Macquarie University, Stephanie has worked as Lecturer in Marketing at UNSW and Fudan University. In addition, she has taken senior managerial roles in education sectors including Director of International Affairs and Relations in the faculty of business at Fudan University and Executive Director for joint degree program between Fudan University and University of Hamburg. Her work experience also includes working for consulting, media and market research firms.
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Collaborations and top research areas from the last five years
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Transformation of Data to Data products for a Trusted Data-Driven Economy: Technology Innovation and Application
Yang, J., Beheshti, A., Wu, J., Zhang, W., Yarom, Y., Huang, Y., Gu, T., Sheng, M., McKenzie, J., Chen, P. & He, D.
24/05/23 → 30/07/27
Project: Research
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Web-based Analytical Platform for China Datasets
Guo, F., Cheng, Z., Wang, Y., Jackson, R., Huang, Y., Baumann, C., Jepsen, D., Ren, M., Lu, C. Y., Meng, J., Tang, Y., Wang, B., Mukhopadhaya, P., Nahm, D. & Blazey, T.
1/01/16 → 31/12/16
Project: Research
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Understanding the Australian Self Medication Industry: A Foot Print and Field Study
Koslow, S., Ang, L., Winzar, H., Huang, Y., Korkofingas, C. & Tan, L. P.
31/05/13 → 1/10/14
Project: Research
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The 'Third Way' - a conceptual development and testing of Chinese management practice in an international context
20/02/13 → 19/02/14
Project: Research
Research Outputs
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Are we becoming more ethical consumers during the global pandemic? The moderating role of negotiable fate across cultures
Cheng, J., Huang, Y. & Chen, B., May 2024, In: Journal of Business Ethics. 191, 4, p. 757-776 20 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Consumer response journey following a product-harm crisis: The role of online brand communities
Casey, J., Huang, Y. & Chen, S., Mar 2024, In: Journal of Consumer Behaviour. 23, 2, p. 855-874 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)30 Downloads (Pure) -
Product-Harm Crisis Role of Brand Community
Casey, J., Huang, Y. & Chen, J., 2022, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review
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Knowledge transfer in B2B customer relationship development
Chen, S., Tran, K. T., Huang, Y., Yao, J. & Xia, R., 2021, Something Different: ANZMAC 2021 Conference Proceedings. Bove, L. L., Bell, S. J. & Hito, A. (eds.). Melbourne: The University of Melbourne, p. 28 1 p. (ANZMAC conference proceedings).Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
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How does economic inequality impact consumer well-being: A case in China
Huang, Y., Meng, J., Chu, R. & Yang, J., 2020, Transitioning Markets: Opportunities, Challenges & Future Trends: Proceedings of the 45th Annual Macromarketing Conference. Barrios, A., Fowler, J. G., Shultz, C. & Gentry, J. (eds.). Online: The Macromarketing Society, p. 116-117 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review
Open Access
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Marketing in a New Era: Challenges and Moving Forward
Yimin Huang (Speaker)
9 Jan 2020Activity: Talk or presentation › Invited talk
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Consumer Resources, Houeshold Public Policy and Online Shopping: Understanding Online Channel Adoption Through Sen's Capability Approach
Junjun Cheng (Speaker), Yimin Huang (Speaker) & Rongwei Chu (Speaker)
18 Aug 2020 → 20 Aug 2020Activity: Talk or presentation › Presentation
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A Glimpse at Consumer Value in Marketing
Yimin Huang (Speaker)
13 Sept 2019Activity: Talk or presentation › Invited talk
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Culturally varied relationality in buyer-supplier negotiations: A multi-session simulation
Yimin Huang (Speaker), Yong Su (Speaker) & Junjun Cheng (Speaker)
18 Feb 2016Activity: Talk or presentation › Presentation
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Using the generalized dirichlet model to examine the purchasing behavior of Shanghai consumers
Mark Uncles (Speaker), Yimin Huang (Speaker), Simon Kwok (Speaker) & Cam Rungie (Speaker)
25 Jun 2006 → 28 Jun 2006Activity: Talk or presentation › Presentation
Press/Media
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‘Mom beauty’: the self-care boom among Chinese Gen Xers
14/02/24
1 Media contribution
Press/Media: Expert Comment
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Secret is out in battle for $50b luxury resale market
24/11/23
1 Media contribution
Press/Media: Expert Comment
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Australian Exporters Help Tackle Diabetes in China
7/11/19
1 Media contribution
Press/Media: Expert Comment
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The Controversial Heart Foundation Ad Campaign
5/06/19
1 Media contribution
Press/Media: Expert Comment