Yimin Huang

Dr, Deputy Head, Department of Marketing

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Personal profile


Stephanie is Senior Lecturer in Marketing and Deputy Head of Department of Marketing at Macquarie University. Her main research interest is in investigating dynamics and evolution of business relationships and networks, consumer vulnerability and well-being, luxury branding and consumer engagement, and cross-cultural research. Her work has been published in leading marketing journals including Industrial Marketing Management, Journal of Public Policy and Marketing, Journal of Retailing and Consumer Services, among others. 

Stephanie received her Bachelor's and Master's degree from Fudan University in China, and PhD in Marketing from University of New South Wales in Australia. Before joining Macquarie University, Stephanie has worked as Lecturer in Marketing at UNSW and Fudan University. In addition, she has taken senior managerial roles in education sectors including Director of International Affairs and Relations in the faculty of business at Fudan University and Executive Director for joint degree program between Fudan University and University of Hamburg. Her work experience also includes working for consulting, media and market research firms.

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supplier Social Sciences
Industry Engineering & Materials Science
simulation Social Sciences
interpretation Social Sciences
Business relationships Business & Economics
China Business & Economics
commitment Social Sciences
triangulation Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2013 2016

Research Outputs 2005 2019

Causal Process Tracing: A new Approach to studying the dynamics and evolution of business relations and networks

Huang, Y., Wilkinson, I. & Young, L., 2019, (Accepted/In press) Industrial Marketing Purchasing (IMP) Conference. Paris, France

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionResearchpeer-review

Exploring life satisfaction among subsistence migrant consumers: A case in China

Huang, Y., Chu, R. & Cheng, J., 1 Jan 2019, In : Journal of Public Policy and Marketing. 38, 1, p. 96-109 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Life satisfaction
Financial resources

Internationalisation of Chinese banks and financial institutions and its implications for IHRM

Jack, R., Huang, Y., Sun, J-M. J. & Guo, F., 6 Aug 2019, In : The International journal of human resource management. 30, 14, p. 2121-2136 16 p.

Research output: Contribution to journalEditorialResearchpeer-review

Financial institutions
International human resource management
Human resource management
Emerging markets

Toward an Inclusive Online Marketplace: The Inverted U-shaped Effects of Consumer Resources and the Role of Institutional Constraint

Cheng, J., Chu, R. & Huang, Y., 2019, (Accepted/In press).

Research output: Contribution to conferencePaperResearchpeer-review

Institutional constraints
Financial resources
Online shopping

Culturally varied relationality in buyer-supplier negotiations: a multi-session simulation

Cheng, J., Huang, Y. & Su, Y., 2018, In : International Journal of Conflict Management. 29, 1, p. 47-69 23 p.

Research output: Contribution to journalArticleResearchpeer-review

cultural factors

Activities 2016 2020

  • 2 Invited talk
  • 1 Oral presentation

Marketing in a New Era: Challenges and Moving Forward

Yimin Huang (Speaker)
9 Jan 2020

Activity: Talk or presentationInvited talk

A Glimpse at Consumer Value in Marketing

Yimin Huang (Speaker)
13 Sep 2019

Activity: Talk or presentationInvited talk

Culturally varied relationality in buyer-supplier negotiations: A multi-session simulation

Yimin Huang (Speaker), Yong Su (Speaker), Junjun Cheng (Speaker)
18 Feb 2016

Activity: Talk or presentationOral presentation

Press / Media

Australian Exporters Help Tackle Diabetes in China

Yimin Huang


1 media contribution

Press/Media: Expert Comment

The Controversial Heart Foundation Ad Campaign

Yimin Huang


1 media contribution

Press/Media: Expert Comment