Yimin Huang

Dr, Deputy Head, Department of Marketing

20052020

Research output per year

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Personal profile

Biography

Stephanie is Senior Lecturer in Marketing and Deputy Head of Department of Marketing at Macquarie University. Her main research interest is in investigating dynamics and evolution of business relationships and networks, consumer vulnerability and well-being, luxury branding and consumer engagement, and cross-cultural research. Her work has been published in leading marketing journals including Industrial Marketing Management, Journal of Public Policy and Marketing, Journal of Retailing and Consumer Services, among others. 

Stephanie received her Bachelor's and Master's degree from Fudan University in China, and PhD in Marketing from University of New South Wales in Australia. Before joining Macquarie University, Stephanie has worked as Lecturer in Marketing at UNSW and Fudan University. In addition, she has taken senior managerial roles in education sectors including Director of International Affairs and Relations in the faculty of business at Fudan University and Executive Director for joint degree program between Fudan University and University of Hamburg. Her work experience also includes working for consulting, media and market research firms.

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Projects

Research Outputs

How does Economic Inequality Impact Consumer Well-Being: A Case in China

Huang, Y., Meng, J., Chu, R. & Yang, J., 2020, (Accepted/In press) Transitioning Markets: Opportunities, Challenges & Future Trends: 45th Annual Conference of the Macromarketing Society. Bogoto, Columbia

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Causal Process Tracing: A new Approach to studying the dynamics and evolution of business relations and networks

Huang, Y., Wilkinson, I. & Young, L., 2019, (Accepted/In press) Industrial Marketing Purchasing (IMP) Conference. Paris, France

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Exploring life satisfaction among subsistence migrant consumers: A case in China

Huang, Y., Chu, R. & Cheng, J., 1 Jan 2019, In : Journal of Public Policy and Marketing. 38, 1, p. 96-109 14 p.

Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    Internationalisation of Chinese banks and financial institutions and its implications for IHRM

    Jack, R., Huang, Y., Sun, J-M. J. & Guo, F., 6 Aug 2019, In : The International journal of human resource management. 30, 14, p. 2121-2136 16 p.

    Research output: Contribution to journalEditorial

  • 1 Citation (Scopus)

    Culturally varied relationality in buyer-supplier negotiations: a multi-session simulation

    Cheng, J., Huang, Y. & Su, Y., 2018, In : International Journal of Conflict Management. 29, 1, p. 47-69 23 p.

    Research output: Contribution to journalArticle

  • 4 Citations (Scopus)

    Activities

    • 2 Invited talk
    • 2 Oral presentation

    Marketing in a New Era: Challenges and Moving Forward

    Yimin Huang (Speaker)
    9 Jan 2020

    Activity: Talk or presentationInvited talk

    A Glimpse at Consumer Value in Marketing

    Yimin Huang (Speaker)
    13 Sep 2019

    Activity: Talk or presentationInvited talk

    Toward an Inclusive Online Marketplace: The Inverted U-shaped Effects of Consumer Resources and the Role of Institutional Constraint

    Junjun Cheng (Speaker), Yimin Huang (Speaker), Rongwei Chu (Speaker)
    10 Aug 2019

    Activity: Talk or presentationOral presentation

    Culturally varied relationality in buyer-supplier negotiations: A multi-session simulation

    Yimin Huang (Speaker), Yong Su (Speaker), Junjun Cheng (Speaker)
    18 Feb 2016

    Activity: Talk or presentationOral presentation

    Press / Media

    Australian Exporters Help Tackle Diabetes in China

    Yimin Huang

    7/11/19

    1 Media contribution

    Press/Media: Expert Comment

    The Controversial Heart Foundation Ad Campaign

    Yimin Huang

    5/06/19

    1 Media contribution

    Press/Media: Expert Comment