Yimin Huang

Dr, Deputy Head, Department of Marketing

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Personal profile


Stephanie is Senior Lecturer in Marketing and Deputy Head of Department of Marketing at Macquarie University. Her main research interest is in investigating dynamics and evolution of business relationships and networks, consumer vulnerability and well-being, luxury branding and consumer engagement, and cross-cultural research. Her work has been published in leading marketing journals including Industrial Marketing Management, Journal of Public Policy and Marketing, Journal of Retailing and Consumer Services, among others. 

Stephanie received her Bachelor's and Master's degree from Fudan University in China, and PhD in Marketing from University of New South Wales in Australia. Before joining Macquarie University, Stephanie has worked as Lecturer in Marketing at UNSW and Fudan University. In addition, she has taken senior managerial roles in education sectors including Director of International Affairs and Relations in the faculty of business at Fudan University and Executive Director for joint degree program between Fudan University and University of Hamburg. Her work experience also includes working for consulting, media and market research firms.

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cultural factors Social Sciences

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Projects 2013 2016

Research Outputs 2006 2019

Exploring life satisfaction among subsistence migrant consumers: A case in China

Huang, Y., Chu, R. & Cheng, J., 1 Jan 2019, In : Journal of Public Policy and Marketing. 38, 1, p. 96-109 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Life satisfaction
Financial resources

Internationalisation of Chinese banks and financial institutions and its implications for IHRM

Jack, R., Huang, Y., Sun, J-M. J. & Guo, F., 9 Apr 2019, In : The International journal of human resource management. 16 p.

Research output: Contribution to journalEditorialResearchpeer-review

Financial institutions
International human resource management
Human resource management
Emerging markets

Toward an Inclusive Online Marketplace: The Inverted U-shaped Effects of Consumer Resources and the Role of Institutional Constraint

Cheng, J., Chu, R. & Huang, Y., 2019, (Accepted/In press).

Research output: Contribution to conferencePaperResearchpeer-review

Institutional constraints
Financial resources
Online shopping

Culturally varied relationality in buyer-supplier negotiations: a multi-session simulation

Cheng, J., Huang, Y. & Su, Y., 2018, In : International Journal of Conflict Management. 29, 1, p. 47-69 23 p.

Research output: Contribution to journalArticleResearchpeer-review

cultural factors

In the shadow of SOEs: the duality in management practices of a Chinese bank’s overseas operation

Jack, R. G., Guo, F., Huang, Y. & Zhu, J., 2017, International business in the information age: Proceedings of the 43rd Annual Conference of the European International Business Academy. Piscitello, L. & Elia, S. (eds.). Milan, p. 7 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstractResearchpeer-review

Management practices
State enterprises
Adaptation strategies

Activities 2016 2016

  • 1 Oral presentation

Culturally varied relationality in buyer-supplier negotiations: A multi-session simulation

Yimin Huang (Speaker), Yong Su (Speaker), Junjun Cheng (Speaker)
18 Feb 2016

Activity: Talk or presentationOral presentation