Yimin Huang

Dr, Deputy Head, Department of Marketing

20052019

Research output per year

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Activities

  • 2 Invited talk
  • 2 Oral presentation

Marketing in a New Era: Challenges and Moving Forward

Yimin Huang (Speaker)
9 Jan 2020

Activity: Talk or presentationInvited talk

A Glimpse at Consumer Value in Marketing

Yimin Huang (Speaker)
13 Sep 2019

Activity: Talk or presentationInvited talk

Toward an Inclusive Online Marketplace: The Inverted U-shaped Effects of Consumer Resources and the Role of Institutional Constraint

Junjun Cheng (Speaker), Yimin Huang (Speaker), Rongwei Chu (Speaker)
10 Aug 2019

Activity: Talk or presentationOral presentation

Culturally varied relationality in buyer-supplier negotiations: A multi-session simulation

Yimin Huang (Speaker), Yong Su (Speaker), Junjun Cheng (Speaker)
18 Feb 2016

Activity: Talk or presentationOral presentation