Yimin Huang

Dr, Deputy Head, Department of Marketing

20052019

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Outputs

2019

Causal Process Tracing: A new Approach to studying the dynamics and evolution of business relations and networks

Huang, Y., Wilkinson, I. & Young, L., 2019, (Accepted/In press) Industrial Marketing Purchasing (IMP) Conference. Paris, France

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Exploring life satisfaction among subsistence migrant consumers: A case in China

Huang, Y., Chu, R. & Cheng, J., 1 Jan 2019, In : Journal of Public Policy and Marketing. 38, 1, p. 96-109 14 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)

Internationalisation of Chinese banks and financial institutions and its implications for IHRM

Jack, R., Huang, Y., Sun, J-M. J. & Guo, F., 6 Aug 2019, In : The International journal of human resource management. 30, 14, p. 2121-2136 16 p.

Research output: Contribution to journalEditorial

1 Citation (Scopus)
2018

Culturally varied relationality in buyer-supplier negotiations: a multi-session simulation

Cheng, J., Huang, Y. & Su, Y., 2018, In : International Journal of Conflict Management. 29, 1, p. 47-69 23 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)
2017

In the shadow of SOEs: the duality in management practices of a Chinese bank’s overseas operation

Jack, R. G., Guo, F., Huang, Y. & Zhu, J., 2017, International business in the information age: Proceedings of the 43rd Annual Conference of the European International Business Academy. Piscitello, L. & Elia, S. (eds.). Milan, p. 7 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Relationality in negotiations: a systematic review and propositions for future research

Cheng, J., Huang, Y. & Su, Y., 2017, In : International Journal of Conflict Management. 28, 3, p. 295-321 27 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)
2016

Cultural effects on relationality in negotiations: an experimental study

Cheng, J., Huang, Y. & Su, Y., Jan 2016, In : Academy of Management. Proceedings. 2016, 1, 15567.

Research output: Contribution to journalMeeting abstract

Open Access

Exploring new frontiers of relationality in negotiations: a systematic review

Cheng, J., Huang, Y. & Su, Y., 2016, IACMR 2016: Proceedings of the 7th International Association of Chinese Management Research Biennial Conference. Hangzhou, China: International Association for Chinese Management Research, p. 1-34 34 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Relationality in business negotiations: Evidence from China

Cheng, J., Huang, Y. & Su, Y., 5 Dec 2016, In : Contemporary management research. 12, 4, p. 497-524 28 p.

Research output: Contribution to journalArticle

Open Access

Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types

Meng, J., Layton, R. & Huang, Y., 1 May 2016, In : Journal of Retailing and Consumer Services. 30, p. 116-130 15 p.

Research output: Contribution to journalArticle

Using narrative event sequence analysis to understand the development of business relations

Huang, Y. & Wilkinson, I. F., 2015, IMP 2015: proceedings of the 31st annual IMP conference. Kolding, Denmark: Industrial and Marketing Purchase Group, 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2014

A Case study of the development of trust in a business relation: implications for a dynamic theory of trust

Huang, Y. & Wilkinson, I. F., 2014, In : Journal of business market management. 7, 1, p. 254-279 26 p.

Research output: Contribution to journalArticle

Exploring new frontiers in quality of life research in marketing

Chu, R. & Huang, Y., 2014, ANZMAC 2014: Annual Conference proceedings : Agents of change. Rundle-Thiele, S., Kubacki, K. & Arli, D. (eds.). Brisbane, QLD: ANZMAC, p. 543-547 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2013

Conceptualizing dynamics of trust in business relationships

Huang, Y. & Wilkinson, I. F., 2013, Proceedings of the 29th annual IMP conference. Industrial Marketing and Purchasing (IMP) Group, p. 1-19 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

The dynamics and evolution of trust in business relationships

Huang, Y. & Wilkinson, I. F., Apr 2013, In : Industrial Marketing Management. 42, 3, p. 455-465 11 p.

Research output: Contribution to journalArticle

55 Citations (Scopus)
2011

How to turn brand value into sales volume in the beer market in China: a case of Tsingtao beer

Huang, Y. & Zhang, H., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, p. 13-18 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2007

A Case study on dynamics of trust in dyadic business relationships

Huang, Y., Wilkinson, I. & Young, L., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, NZ: University of Otago, p. 1889-1897 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Interpreting Interpretive Research

Huang, Y. & Wilkinson, I., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, NZ: University of Otago Press, p. 776-783 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2006
35 Citations (Scopus)

Using the generalized dirichlet model to examine the purchasing behavior of Shanghai consumers

Uncles, M., Huang, Y., Kwok, S. & Rungie, C., 2006.

Research output: Contribution to conferencePaper

2005

Country-of-origin effects in China: An investigation of urban Chinese consumers

Kwok, S., Uncles, M. & Huang, Y., 2005.

Research output: Contribution to conferencePaper

Modeling retail performance using consumer panel data: a Shanghai case study

Uncles, M. D., Kwok, S. & Huang, S., 2005, Proceedings of ICSSSM '05: 2005 International Conference on Services Systems and Services Management. Chongqing, China

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2 Citations (Scopus)