Yimin Huang

Dr, Deputy Head, Department of Marketing

20052019

Research output per year

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Research Outputs

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Conference proceeding contribution
2019

Causal Process Tracing: A new Approach to studying the dynamics and evolution of business relations and networks

Huang, Y., Wilkinson, I. & Young, L., 2019, (Accepted/In press) Industrial Marketing Purchasing (IMP) Conference. Paris, France

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2016

Exploring new frontiers of relationality in negotiations: a systematic review

Cheng, J., Huang, Y. & Su, Y., 2016, IACMR 2016: Proceedings of the 7th International Association of Chinese Management Research Biennial Conference. Hangzhou, China: International Association for Chinese Management Research, p. 1-34 34 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2015

Using narrative event sequence analysis to understand the development of business relations

Huang, Y. & Wilkinson, I. F., 2015, IMP 2015: proceedings of the 31st annual IMP conference. Kolding, Denmark: Industrial and Marketing Purchase Group, 14 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2014

Exploring new frontiers in quality of life research in marketing

Chu, R. & Huang, Y., 2014, ANZMAC 2014: Annual Conference proceedings : Agents of change. Rundle-Thiele, S., Kubacki, K. & Arli, D. (eds.). Brisbane, QLD: ANZMAC, p. 543-547 5 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2013

Conceptualizing dynamics of trust in business relationships

Huang, Y. & Wilkinson, I. F., 2013, Proceedings of the 29th annual IMP conference. Industrial Marketing and Purchasing (IMP) Group, p. 1-19 19 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2011

How to turn brand value into sales volume in the beer market in China: a case of Tsingtao beer

Huang, Y. & Zhang, H., 2011, ANZMAC 2011: conference proceedings : Marketing in the age of consumerism : Jekyll or Hyde?. Perth: ANZMAC2011 Conference, p. 13-18 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2007

A Case study on dynamics of trust in dyadic business relationships

Huang, Y., Wilkinson, I. & Young, L., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, NZ: University of Otago, p. 1889-1897 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Interpreting Interpretive Research

Huang, Y. & Wilkinson, I., 2007, ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance. Thyne, M., Deans, K. R. & Gnoth, J. (eds.). Dunedin, NZ: University of Otago Press, p. 776-783 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2005

Modeling retail performance using consumer panel data: a Shanghai case study

Uncles, M. D., Kwok, S. & Huang, S., 2005, Proceedings of ICSSSM '05: 2005 International Conference on Services Systems and Services Management. Chongqing, China

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

2 Citations (Scopus)