Yimin Huang

Dr, Deputy Head, Department of Marketing

20052019

Research output per year

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Research Outputs

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Paper
2006

Using the generalized dirichlet model to examine the purchasing behavior of Shanghai consumers

Uncles, M., Huang, Y., Kwok, S. & Rungie, C., 2006.

Research output: Contribution to conferencePaper

2005

Country-of-origin effects in China: An investigation of urban Chinese consumers

Kwok, S., Uncles, M. & Huang, Y., 2005.

Research output: Contribution to conferencePaper