Yimin Huang

Dr, Deputy Head, Department of Marketing

20052020

Research output per year

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Research Outputs

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Article
2019

Exploring life satisfaction among subsistence migrant consumers: A case in China

Huang, Y., Chu, R. & Cheng, J., 1 Jan 2019, In : Journal of Public Policy and Marketing. 38, 1, p. 96-109 14 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)
2018

Culturally varied relationality in buyer-supplier negotiations: a multi-session simulation

Cheng, J., Huang, Y. & Su, Y., 2018, In : International Journal of Conflict Management. 29, 1, p. 47-69 23 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)
2017

Relationality in negotiations: a systematic review and propositions for future research

Cheng, J., Huang, Y. & Su, Y., 2017, In : International Journal of Conflict Management. 28, 3, p. 295-321 27 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)
2016

Relationality in business negotiations: Evidence from China

Cheng, J., Huang, Y. & Su, Y., 5 Dec 2016, In : Contemporary management research. 12, 4, p. 497-524 28 p.

Research output: Contribution to journalArticle

Open Access

Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types

Meng, J., Layton, R. & Huang, Y., 1 May 2016, In : Journal of Retailing and Consumer Services. 30, p. 116-130 15 p.

Research output: Contribution to journalArticle

2014

A Case study of the development of trust in a business relation: implications for a dynamic theory of trust

Huang, Y. & Wilkinson, I. F., 2014, In : Journal of business market management. 7, 1, p. 254-279 26 p.

Research output: Contribution to journalArticle

2013

The dynamics and evolution of trust in business relationships

Huang, Y. & Wilkinson, I. F., Apr 2013, In : Industrial Marketing Management. 42, 3, p. 455-465 11 p.

Research output: Contribution to journalArticle

57 Citations (Scopus)
2006
37 Citations (Scopus)