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Personal profile


Yuanyuan Gu is an Associate Professor at the Centre for the Health Economy at Macquarie University (MUCHE). 

His research is in the broad area of health economics, economics of ageing and aged care, choice modelling and econometrics, with a particular interest in preferences, choice, behaviour, and performance in the health and aged care system. His research has been published in journals such as Journal of Health Economics, Health Economics, Social Science & Medicine, Econometrics Journal, PharmacoEconomics, Value in Health, Health Policy, and JAMA Network Open. He has been a Chief Investigator or Associate Investigator on over A$14 million in external funding including a Marie Skłodowska-Curie Individual Fellowship. 

He is a senior leader within the health policy team and leads the health preference research stream. He is also a senior advisor for the health technology assessment team and a member of the Pharmaceutical Benefits Advisory Committee (PBAC) evaluation team.  

He has taught a number of courses on health economics, econometrics, and choice modelling, with substantial experience in novel teaching techniques such as using videos and interactive online platforms. At Macquarie University, he is one of the key designers and lecturers of the health economics module, a core subject for the recently launched Master of Public Health program. He also provided guest lectures on choice modelling at the Department of Economics.

Health preference research stream: 

We investigate healthcare stakeholder preferences, choices, and behaviour by employing stated and revealed preference techniques such as discrete choice experiments and economic experiments. Our primary objective is understanding individual decision-making processes and underlying preferences that drive healthcare choices. That includes treatment choices, healthcare service use and medication adherence, choices made by healthcare providers, and preferences for healthcare policy options. Our research seeks to improve health outcomes by providing valuable insights for designing incentives and strategies that enhance healthcare quality, access, value, and equity at a systems level.

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External positions

Research Affiliate, ARC Centre of Excellence in Population Ageing Research

Mar 2022 → …

Fellow, Global Labor Organization

Mar 2022 → …

Honorary Fellow, Shanghai Health Development Research Center

Nov 2021 → …

Editorial board member, PharmacoEconomics

Oct 2020 → …

Expert Committee member, Shanghai Municipal Health Technology Assessment Centre

2020 → …

Editorial board member, Journal of Hospital Management and Health Policy

Dec 2019 → …

Research Affiliate, Health Econometrics and Data Group, University of York

2018 → …

Marie Sklodowska-Curie Experienced Fellow, University of York



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