Bridging the academic-practitioner gap: A comparative study in Australia and Germany

  • Piehler, Rico (Primary Chief Investigator)
  • Wilden, Ralf (Chief Investigator)
  • Padigar, Manjunath (Chief Investigator)
  • Klein, Kristina (Partner Investigator)
  • Schade, Michael (Partner Investigator)
  • Schewe, Marieke (PhD Student)
  • Frese, Franziska (PhD Student)
  • Steding, Sascha (PhD Student)

Project: Research

Project Details


The aim of this research project is to investigate the academic-practitioner gap in Australia and Germany, with a particular focus on the role of intermediaries in the knowledge transfer process from academia to practice. These intermediaries include internal staff of universities (e.g., in external communication, commercialisation, or practice transfer roles) as well as external organisations such as market research companies or consultancies. The study is highly relevant to academia as it aims to have a sustainable impact on the dissemination of research outside of the academic world. Understanding academics’ strategies for making their work relevant to practitioners and the role of intermediaries in the process together with a country comparison is an innovative approach. It will improve the transferability of academic work, increase its visibility, and, most likely, deliver recommendations not only for the investigated context of the marketing discipline but general insights into ways to bridge the gap that can be applied in other disciplines.
Short titleAcademic-practitioner gap
Effective start/end date1/01/24 → 31/12/25