Developing and prioritising of marketing strategies for Iran Manganese Mining Company

Project: Research

Project Details


External and internal factor evaluation using IFE, EFE, and CPM matrices, design and development of strategies using SWOT, IE, and SPACE analysis, prioritising the strategies using QSPM matrix

Key findings

Developed frameworks and initiated innovative approaches to identify strategies in the mining industry. This had provided the senior managers with clear and direct guidance and enabled the company to more effectively encounter environmental forces.
Effective start/end date1/07/1328/02/14