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Selling The Punt: An interdisciplinary analysis of the extent and impact of sports wagering marketing strategies in Australia
Gordon, Ross,
(Primary Chief Investigator)
Thomas, Samantha
(Chief Investigator)
Daube, Michael
(Chief Investigator)
Hastings, Gerard
(Partner Investigator)
Derevensky, Jeffery
(Partner Investigator)
Department of Management
Project
:
Research
Overview
Fingerprint
Research Outputs
(1)
Project Details
Status
Finished
Effective start/end date
18/06/14
→
31/12/18
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Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
selling
Social Sciences
Sports
Social Sciences
marketing
Social Sciences
Research output
Research output per year
2016
2016
1
Article
Research output per year
Research output per year
Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia
Deans, E. G., Thomas, S. L., Daube, M., Derevensky, J. & Gordon, R.,
1 Mar 2016
,
In :
BMC Public Health.
16
,
p. 1-11
11 p.
, 208.
Research output
:
Contribution to journal
›
Article
Open Access
File
Sports
Industry
Marketing
Ceremonial Behavior
Gambling
33
Citations (Scopus)
21
Downloads (Pure)