Project Details
Description
This pilot study aims to apply TPB to examine factors (i.e., attitudes, subjective norms, and
perceived behavioural control) associated with intentions to engage with sustainable practices and
technologies among SMBs in the localised area of Ryde. We will also examine green identity, past
behaviour, type of business, and location as additional factors, if this is associated with the
surrounding local environment (through an analysis of the spatial distribution of vegetation (green)
and built infrastructure (grey) and their perceptions.
perceived behavioural control) associated with intentions to engage with sustainable practices and
technologies among SMBs in the localised area of Ryde. We will also examine green identity, past
behaviour, type of business, and location as additional factors, if this is associated with the
surrounding local environment (through an analysis of the spatial distribution of vegetation (green)
and built infrastructure (grey) and their perceptions.
| Short title | SMB managerial perception and approach to sustainable practices and technologies |
|---|---|
| Acronym | Smart Green Cities Research Grant on Sustainable SMB |
| Status | Finished |
| Effective start/end date | 16/06/23 → 31/12/23 |