Project Details
Description
This research aims to begin to better understand consumers' perceptions of employing AI tools in marketing communications.
| Status | Active |
|---|---|
| Effective start/end date | 4/11/24 → … |
The effect of disclosing AI tool use on marketing communications
- Rahman, Syed (Primary Chief Investigator)
- Hook, Margurite (Chief Investigator)
- Guha, Abhijit (Associate Investigator)
- Castro , Ana Valeria Calvo (Associate Investigator)
- Grewal, Dhruv (Associate Investigator)
Project: Research