A behavioural long-term based measure to monitor the health of a brand

Abas Mirzaei*, David Gray, Chris Baumann, Lester W. Johnson, Hume Winzar

*Corresponding author for this work

Research output: Contribution to journalArticle

11 Citations (Scopus)

Fingerprint Dive into the research topics of 'A behavioural long-term based measure to monitor the health of a brand'. Together they form a unique fingerprint.

Business & Economics