Purpose – The purpose of this paper is to show how health education is a strategy used to achieve the objective of maintenance and improvement in the community's welfare. Design/methodology/approach – The paper addresses two issues: are health educators attacking the right targets, and are the strategies being developed to attack those targets the right strategies? Findings – Health education will make the most efficient contribution to long-term improvement in communities' welfare when it attacks the right targets. Originality/value – Shows how the strategies used to attack the right targets will be based on the best research available and will involve broader consultation with other disciplines.
- Health education