Original language | English |
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Title of host publication | Proceedings of the Academy of Marketing Conference 2004 |
Editors | B. Davies, J. Dermody |
Place of Publication | Cheltenham, UK |
Pages | 367-371 |
Number of pages | 5 |
Publication status | Published - 2004 |
Externally published | Yes |
Event | Proceedings of the Academy of Marketing Conference 2004 - Cheltenham, UK Duration: 6 Jul 2004 → 9 Jul 2004 |
Conference
Conference | Proceedings of the Academy of Marketing Conference 2004 |
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City | Cheltenham, UK |
Period | 6/07/04 → 9/07/04 |