A Case study in strategic sustainability: Fuji Xerox Eco Manufacturing Centre, Sydney, Australia

The Fuji Xerox Company is a leading global corporation that has achieved success by re-inventing its business through re-manufacturing the components of its office equipment products. In this study we explore the particular progress towards sustainability achieved at the Fuji Xerox Eco Manufacturing plant in Sydney, Australia and the organisational qualities which have enabled this progress. The authors conducted semi-structured interviews with managers, supervisors and other members of Fuji Xerox staff from the Eco Manufacturing Centre at Zetland, New South Wales. Promotional and other literature produced by Fuji Xerox and other sources were also examined. This case demonstrates some of the challenges and business advantages of the emerging concept of corporate sustainability.