@inproceedings{ad23d39f78424811a6ddea1ec143ea21,
title = "A Comparative Investigation of Loyalty and Customer Relationship Management (CRM) Strategy across Service Firms",
author = "Lesley White and Chris Fitzgibbon",
year = "2005",
language = "English",
pages = "1--13",
editor = "K. Ghallachoir",
booktitle = "UK Academy of Marketing - Building Business, Shaping Society",
publisher = "Dublin Institute of Technology",
address = "Ireland",
note = "2005 Academy of Marketing ; Conference date: 05-07-2005 Through 07-07-2005",
}