A Comparative Investigation of Loyalty and Customer Relationship Management (CRM) Strategy across Service Firms

Lesley White, Chris Fitzgibbon

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationUK Academy of Marketing - Building Business, Shaping Society
EditorsK. Ghallachoir
Place of PublicationDublin, Ireland
PublisherDublin Institute of Technology
Pages1-13
Number of pages13
Publication statusPublished - 2005
Event2005 Academy of Marketing - Dublin, Ireland
Duration: 5 Jul 20057 Jul 2005

Conference

Conference2005 Academy of Marketing
CountryIreland
CityDublin
Period5/07/057/07/05

Cite this

White, L., & Fitzgibbon, C. (2005). A Comparative Investigation of Loyalty and Customer Relationship Management (CRM) Strategy across Service Firms. In K. Ghallachoir (Ed.), UK Academy of Marketing - Building Business, Shaping Society (pp. 1-13). Dublin, Ireland: Dublin Institute of Technology.