A Comparative Investigation of Loyalty and Customer Relationship Management (CRM) Strategy across Service Firms

Lesley White, Chris Fitzgibbon

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Original language	English
Title of host publication	UK Academy of Marketing - Building Business, Shaping Society
Editors	K. Ghallachoir
Place of Publication	Dublin, Ireland
Publisher	Dublin Institute of Technology
Pages	1-13
Number of pages	13
Publication status	Published - 2005
Event	2005 Academy of Marketing - Dublin, Ireland Duration: 5 Jul 2005 → 7 Jul 2005

Cite this

@inproceedings{ad23d39f78424811a6ddea1ec143ea21,

title = "A Comparative Investigation of Loyalty and Customer Relationship Management (CRM) Strategy across Service Firms",

author = "Lesley White and Chris Fitzgibbon",

year = "2005",

language = "English",

pages = "1--13",

editor = "K. Ghallachoir",

booktitle = "UK Academy of Marketing - Building Business, Shaping Society",

publisher = "Dublin Institute of Technology",

address = "Ireland",

}

UK Academy of Marketing - Building Business, Shaping Society. ed. / K. Ghallachoir. Dublin, Ireland : Dublin Institute of Technology, 2005. p. 1-13.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

TY - GEN

T1 - A Comparative Investigation of Loyalty and Customer Relationship Management (CRM) Strategy across Service Firms

AU - White, Lesley

AU - Fitzgibbon, Chris

PY - 2005

Y1 - 2005

M3 - Conference proceeding contribution

SP - 1

EP - 13

BT - UK Academy of Marketing - Building Business, Shaping Society

A2 - Ghallachoir, K.

PB - Dublin Institute of Technology

CY - Dublin, Ireland

ER -