@inbook{730376a9a5074f8bbb0dc6f11b71d55f,
title = "A complex systems approach to customer co-innovation: A financial services case study",
keywords = "Complex process-related ideas, Complex systems approach to customer co-innovation, Customer co-innovation and lead-users involvement in innovation process, Customer co-innovation and limitations of non-customer based approaches to innovation, Futures-based customer co-innovation, Horizon 3 customer co-innovation, Kurtz and Snowden's sense-making framework, Westpac Banking Corporation in Australia",
author = "Robert Kay",
year = "2008",
doi = "10.1002/9781444301342.ch26",
language = "English",
isbn = "1405175664",
pages = "262--269",
editor = "Peter Brandon and Shu-Ling Lu",
booktitle = "Clients driving innovation",
publisher = "Wiley-Blackwell, Wiley",
address = "United Kingdom",
}