Original language | English |
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Title of host publication | ANZMAC 2005 Broadening the Boundaries Conference Proceedings |
Editors | Sharon Purchase |
Place of Publication | Nedlands, WA, Australia |
Publisher | University of Western Australia Press |
Pages | 276-284 |
Number of pages | 9 |
ISBN (Print) | 064645546X |
Publication status | Published - 2005 |
Event | Australian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA Duration: 5 Dec 2005 → 7 Dec 2005 |
Conference
Conference | Australian and New Zealand Marketing Academy Conference (2005) |
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City | Fremantle, WA |
Period | 5/12/05 → 7/12/05 |