A conceptual model of the antecedents of behavioural loyalty of dissatisfied business service customers

Venkata Yanamandra, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2005 Broadening the Boundaries Conference Proceedings
EditorsSharon Purchase
Place of PublicationNedlands, WA, Australia
PublisherUniversity of Western Australia Press
Pages276-284
Number of pages9
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2005)
CityFremantle, WA
Period5/12/057/12/05

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