A context-aware approach for trustworthy worker selection in social crowd

Yang Zhao, Guanfeng Liu*, Kai Zheng, An Liu, Zhixu Li, Xiaofang Zhou

*Corresponding author for this work

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Crowdsourcing applications like Amazon Mechanical Turk (AMT) make it possible to address many difficult tasks (e.g., image tagging and sentiment analysis) on the internet and make full use of the wisdom of crowd, where worker quality is one of the most crucial issues for the task owners. Thus, a challenging problem is how to effectively and efficiently select the high quality workers, so that the tasks online can be accomplished successfully under a certain budget. The existing methods on the crowd worker selection problem mainly based on the quality measurement of the crowd workers, those who have to register on the crowdsourcing platforms. With the connect of the OSNs and the crowdsourcing applications, the social contexts like social relationships and social trust between participants and social positions of participants can assist requestors to select one or a group of trustworthy crowdsourcing workers. In this paper, we first present a contextual social network structure and a concept of Strong Social Component (SSC), which emblems a group of workers who have high social contexts values. Then, we propose a novel index for SSC, and a new efficient and effective algorithm C-AWSA to find trustworthy workers, who can complete the tasks with high quality. The results of our experiments conducted on four real OSN datasets illustrate that the superiority of our method in trustworthy worker selection.

Original languageEnglish
Pages (from-to)1211-1235
Number of pages25
JournalWorld Wide Web
Volume20
Issue number6
DOIs
Publication statusPublished - Nov 2017
Externally publishedYes

Keywords

  • crowdsourcing
  • contextual social network
  • strong social component
  • trustworthy worker

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