A cross-cultural study eWOM

stated and revealed behaviour on American and China based discussion boards

John Fong, Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Original languageEnglish
Title of host publication2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science conference
Subtitle of host publicationcultural perspectives in marketing
Place of PublicationSeoul, Korea
PublisherKorean Academy of Marketing Science
ISBN (Print)8972183113
Publication statusPublished - 2006
Event2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science cultural perspectives in marketing conference - Seoul, Korea
Duration: 12 Jul 200615 Jul 2006

Conference

Conference2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science cultural perspectives in marketing conference
CitySeoul, Korea
Period12/07/0615/07/06

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