A cross-cultural study eWOM: stated and revealed behaviour on American and China based discussion boards

John Fong, Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

LanguageEnglish
Title of host publication2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science conference
Subtitle of host publicationcultural perspectives in marketing
Place of PublicationSeoul, Korea
PublisherKorean Academy of Marketing Science
ISBN (Print)8972183113
Publication statusPublished - 2006
Event2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science cultural perspectives in marketing conference - Seoul, Korea
Duration: 12 Jul 200615 Jul 2006

Conference

Conference2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science cultural perspectives in marketing conference
CitySeoul, Korea
Period12/07/0615/07/06

Cite this

Fong, J., & Burton, S. (2006). A cross-cultural study eWOM: stated and revealed behaviour on American and China based discussion boards. In 2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science conference: cultural perspectives in marketing Seoul, Korea: Korean Academy of Marketing Science.
Fong, John ; Burton, Suzan. / A cross-cultural study eWOM : stated and revealed behaviour on American and China based discussion boards. 2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science conference: cultural perspectives in marketing. Seoul, Korea : Korean Academy of Marketing Science, 2006.
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Fong, J & Burton, S 2006, A cross-cultural study eWOM: stated and revealed behaviour on American and China based discussion boards. in 2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science conference: cultural perspectives in marketing. Korean Academy of Marketing Science, Seoul, Korea, 2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science cultural perspectives in marketing conference, Seoul, Korea, 12/07/06.

A cross-cultural study eWOM : stated and revealed behaviour on American and China based discussion boards. / Fong, John; Burton, Suzan.

2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science conference: cultural perspectives in marketing. Seoul, Korea : Korean Academy of Marketing Science, 2006.

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionResearch

TY - CHAP

T1 - A cross-cultural study eWOM

T2 - stated and revealed behaviour on American and China based discussion boards

AU - Fong, John

AU - Burton, Suzan

PY - 2006

Y1 - 2006

M3 - Other chapter contribution

SN - 8972183113

BT - 2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science conference

PB - Korean Academy of Marketing Science

CY - Seoul, Korea

ER -

Fong J, Burton S. A cross-cultural study eWOM: stated and revealed behaviour on American and China based discussion boards. In 2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science conference: cultural perspectives in marketing. Seoul, Korea: Korean Academy of Marketing Science. 2006