@inbook{a8f855ea2a2d49c3afbdca234ef2558b,
title = "A cross-cultural study eWOM: stated and revealed behaviour on American and China based discussion boards",
author = "John Fong and Suzan Burton",
year = "2006",
language = "English",
isbn = "8972183113",
booktitle = "2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science conference",
publisher = "Korean Academy of Marketing Science",
note = "2006 AMS/KAMS Academy of Marketing Science / Korean Academy of Marketing Science cultural perspectives in marketing conference ; Conference date: 12-07-2006 Through 15-07-2006",
}