A Framework to understand the influence of workforce insecurity on consumer finance

David Gray

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

This article investigates the influence of workforce insecurity and market performance on consumer finance in Australia. Integrating past research we develop a framework which can be used to examine the attitudes and behaviour of the users of consumer finance. The framework conceptualises workforce insecurity as a complex multi-dimensional construct comprising the type of work undertaken, job insecurity, financial insecurity and consumer confidence. Using the literature as a guide the article develops a series of propositions which demonstrate the strong negative effect of workforce insecurity on consumer perceptions finance market performance, customer satisfaction, brand switching intention, the intention to save and to borrow money. The study proposes that it is harder for 'insecure workers' to obtain financial services than those in secure employment. The study supports the proposition that those in insecure work with aspirations towards buying their own home and their consumer discretionary purchases are dampened because of the nature of their insecure employment.
Original languageEnglish
Title of host publicationProceedings of the Australia New Zealand Marketing Academy Conference 2013
EditorsRod Brodie
Place of PublicationAuckland, New Zealand
PublisherThe University of Auckland Business School, University of Auckland
Pages1-9
Number of pages9
ISBN (Print)9780646563305
Publication statusPublished - 2013
EventAustralian and New Zealand Marketing Academy Conference (2013) - Auckland, New Zealand
Duration: 1 Dec 20134 Dec 2013

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2013)
CityAuckland, New Zealand
Period1/12/134/12/13

    Fingerprint

Keywords

  • insecure work
  • market performance
  • switching intention
  • customer satisfaction
  • customer value

Cite this

Gray, D. (2013). A Framework to understand the influence of workforce insecurity on consumer finance. In R. Brodie (Ed.), Proceedings of the Australia New Zealand Marketing Academy Conference 2013 (pp. 1-9). Auckland, New Zealand: The University of Auckland Business School, University of Auckland.