A Less-developed country perspective of "country of origin" effects: Indonesian evidence

Hamin Hamin; Greg Elliott

A Less-developed country perspective of "country of origin" effects: Indonesian evidence

Hamin Hamin, Greg Elliott

Macquarie Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

This paper examines the concept of “consumer ethnocentrism” (CE hereafter) and its impact on product evaluation and preferences among Indonesian consumers. Results of a sample survey of Indonesian consumers and discussed. Results are discussed which, firstly, show the overall level of CE of Indonesian consumers compared with published results for a range of countries. In this context, the level of CE for Indonesian consumers is especially high. Secondly, results of conjoint analysis showing the relationship between CE and consumer evaluations of “Country of Origin”, product quality perceptions and purchase intentions, for both tangible goods and intangible services, are discussed.

Original language	English
Title of host publication	ANZMAC 2005
Subtitle of host publication	conference proceedings : broadening the boundaries
Editors	Sharon Purchase
Place of Publication	Fremantle, WA
Publisher	ANZMAC
Pages	32-38
Number of pages	7
ISBN (Print)	064645546X
Publication status	Published - 2005
Event	Australian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA Duration: 5 Dec 2005 → 7 Dec 2005

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2005)
City	Fremantle, WA
Period	5/12/05 → 7/12/05

Cite this

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title = "A Less-developed country perspective of {"}country of origin{"} effects: Indonesian evidence",

abstract = "This paper examines the concept of “consumer ethnocentrism” (CE hereafter) and its impact on product evaluation and preferences among Indonesian consumers. Results of a sample survey of Indonesian consumers and discussed. Results are discussed which, firstly, show the overall level of CE of Indonesian consumers compared with published results for a range of countries. In this context, the level of CE for Indonesian consumers is especially high. Secondly, results of conjoint analysis showing the relationship between CE and consumer evaluations of “Country of Origin”, product quality perceptions and purchase intentions, for both tangible goods and intangible services, are discussed.",

author = "Hamin Hamin and Greg Elliott",

year = "2005",

language = "English",

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pages = "32--38",

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note = "Australian and New Zealand Marketing Academy Conference (2005) ; Conference date: 05-12-2005 Through 07-12-2005",

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N2 - This paper examines the concept of “consumer ethnocentrism” (CE hereafter) and its impact on product evaluation and preferences among Indonesian consumers. Results of a sample survey of Indonesian consumers and discussed. Results are discussed which, firstly, show the overall level of CE of Indonesian consumers compared with published results for a range of countries. In this context, the level of CE for Indonesian consumers is especially high. Secondly, results of conjoint analysis showing the relationship between CE and consumer evaluations of “Country of Origin”, product quality perceptions and purchase intentions, for both tangible goods and intangible services, are discussed.

AB - This paper examines the concept of “consumer ethnocentrism” (CE hereafter) and its impact on product evaluation and preferences among Indonesian consumers. Results of a sample survey of Indonesian consumers and discussed. Results are discussed which, firstly, show the overall level of CE of Indonesian consumers compared with published results for a range of countries. In this context, the level of CE for Indonesian consumers is especially high. Secondly, results of conjoint analysis showing the relationship between CE and consumer evaluations of “Country of Origin”, product quality perceptions and purchase intentions, for both tangible goods and intangible services, are discussed.

M3 - Conference proceeding contribution

SN - 064645546X

SP - 32

EP - 38

BT - ANZMAC 2005

A2 - Purchase, Sharon

PB - ANZMAC

CY - Fremantle, WA

Y2 - 5 December 2005 through 7 December 2005

ER -

A Less-developed country perspective of "country of origin" effects: Indonesian evidence

Abstract

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