A Major Challenge Ahead - The Marketing of Retirement Savings

L. Wills, Donald Ross

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Research into Contemporary Issues in Marketing
Editors	A Buttery
Place of Publication	Sydney
Publisher	University of Western Sydney
Pages	303-322
Number of pages	20
ISBN (Print)	0646426249
Publication status	Published - 2003
Event	Inaugural Australian Conference of the Chartered Institute of Marketing - Sydney Duration: 1 Jan 2003 → …

Conference	Inaugural Australian Conference of the Chartered Institute of Marketing
City	Sydney
Period	1/01/03 → …

Cite this

@inproceedings{390e90e8f6df4523ba3eb671b3ff1b67,

title = "A Major Challenge Ahead - The Marketing of Retirement Savings",

author = "L. Wills and Donald Ross",

year = "2003",

language = "English",

isbn = "0646426249",

pages = "303--322",

editor = "A Buttery",

booktitle = "Research into Contemporary Issues in Marketing",

publisher = "University of Western Sydney",

address = "Australia",

note = "Inaugural Australian Conference of the Chartered Institute of Marketing ; Conference date: 01-01-2003",

}

TY - GEN

T1 - A Major Challenge Ahead - The Marketing of Retirement Savings

AU - Wills, L.

AU - Ross, Donald

PY - 2003

Y1 - 2003

M3 - Conference proceeding contribution

SN - 0646426249

SP - 303

EP - 322

BT - Research into Contemporary Issues in Marketing

A2 - Buttery, A

PB - University of Western Sydney

CY - Sydney

T2 - Inaugural Australian Conference of the Chartered Institute of Marketing

Y2 - 1 January 2003

ER -